Senior Product Marketing Manager, Mobile Security

Remote Minneapolis, MN

At Jamf, we empower people to be their best selves and do their best work. The Senior Product Marketing Manager, Mobile Security will be responsible for defining the value proposition for our mobile security product line - Jamf Threat Defense, Jamf Data Policy and Jamf Private Access, collecting market intelligence and translating that into marketing collateral, messaging, sales enablement tools and executive presentations. The Senior Product Marketing Manager, Mobile Security will be an expert in buyers, how they buy, their buying criteria and will transfer that knowledge across multiple internal teams.

Responsibilities

Messaging – develop insight-driven product positioning and messaging that differentiates Jamf in the market in collaboration with other teams. Consistently refine positioning based on market feedback.
Intelligence - be the expert on the market, our market segments, the buyers – including personas, how they buy and their buying criteria – and our competition. Be seen as the subject matter expert for this intelligence and share it regularly in the context of the competition.
Enablement – collaborate with marketing and sales to create and deliver tools (e.g., battlecards, pitch decks, competitive intelligence, etc.) and training that help sales and customer-facing teams effectively communicate the value proposition of Jamf, move prospects through the buyer journey, win deals and achieve the market’s business goals.
Product launch – establish market launch goals, coordinate the market launches, product releases and manage the cross-functional implementation of the plan. Consistently evaluate launch success and adjust approach based on market feedback.
Awareness and demand generation – collaborate with marketing to develop the go to market strategy for your market segment. Support the marketing campaigns and programs that build awareness and drive demand for Jamf.
Assets – Support the creation of product and industry-related marketing assets such as white papers, collateral, videos, case studies, presentations, blog/social topics, and more in collaboration with the marketing team.
Events – support and present at Jamf events, webinars, industry events and internally to educate, build awareness and position Jamf.
Cross-functional collaboration – build strong relationships with product strategy, product management, marketing, sales/account management team, customer support and other internal teams.
Product Management support – provide product management with intelligence and support to aid their definition of our product roadmap and pricing strategies.
Data analysis - Synthesizes data from a variety of sources to produce and communicate a compelling vision for QBRs, board meetings, marketing planning, etc. and participates in executive strategy sessions.
Executive projects - Manage strategic, highly visible, cross-functional projects that impact Jamf’s business. Examples include launching a new software tool, win/loss program or a new customer advisory board.
Analyst relations - Build relationships with key market analysts, conduct briefings and secure favorable mentions of Jamf in analyst publications. Support media relations as needed.
Managing – manage a product marketing specialist by coaching and developing their personal growth.

Skills & Requirements

4 year / Bachelor's Degree in Marketing, Business, or related major (Required)
A combination of relevant experience and education may be considered
Pragmatic Marketing certification or equivalent preferred
Minimum of 4 years of sale or marketing experience in high tech, B2B industry (Required)
Strong knowledge of mobile security landscape, including familiarity with strategic market categories of mobile threat defense and zero trust network access (Required)
Strong knowledge of Jamf mobile security products, including Jamf Threat Defense, Jamf Private Access and Jamf Data Policy (Preferred)
Strong public speaker with demonstrated success presenting in a variety of formats to large audiences (Preferred)
Strong project management skills. Anticipates and solves conflicts or dependencies with project deadlines and deliverables. (Preferred)
Track record of success driving outcomes across organizations with multiple stakeholders (Preferred)
Experience working with key internal teams and customers to assess and define market needs (Preferred)
Experience with video editing tools (Camtasia, Screenflow, etc.) (Preferred)
Experience with Apple tools Keynote and Pages (Preferred)
Strong knowledge of the Apple ecosystem (Preferred)
Strong knowledge of device management ecosystem (Preferred)

How we help you reach your best potential:

Recently named a Best Workplace in Technology, Fortune Magazine 2021.
We know that big ideas can come from anyone, so we empower everyone to make an impact. Our more than 90% employee retention rate agrees!
You will have the opportunity to make a real and meaningful impact for more than 50,000 global customers with the best Apple device management solution in the world.
We put people over profits – which is why our customers keep coming back to us.
Our volunteer time off allows employees to support and give back to our communities.
We encourage you to simply be you. We constantly seek and value different perspectives to ensure Jamf is a place where everyone feels comfortable and can be successful.
23 of 25 world’s most valuable brands rely on Jamf to do their best work (as ranked by Forbes).
Over 100,000 Jamf Nation users, the largest online IT community in the world.

You are the right kind of Jamf if:

You go above and beyond for others, you are genuine and willing to help, always. You support the team around you, you don’t point fingers or pass blame. You value different perspectives, in how you work and how you learn. You are naturally inquisitive, like to create and be creative. You are a problem solver, curious and resourceful, self-driven and constantly improving. You roll up your sleeves and dig in. You are excited by not knowing what may lie ahead. You are willing to take risks, try new things, even fail just to do it better next time. You’re not a jerk. You are someone who just wants to do the right thing.

Why Jamf?

Let your individuality shine at Jamf! All voices are critical to the innovative and collaborative work that we do to propel Jamf to be a leader of equality and fairness in the workplace. In the spirit of our values of selflessness and relentless self-improvement, we seek to learn, engage and grow, so that all of our Jamfs feel comfortable being their truest selves at work. We are actively working every day to get better; along with our Inclusion & Diversity Director, our Employee Resource Groups help empower employees to make real, actionable differences at Jamf. Our commitment on becoming a more inclusive and diverse work force is never done,

Our mission is simple; we help organizations succeed with Apple. We put people first, we focus on the human before we focus on the technology. We are just good people that have it at their core to do what’s right – for our customers, our employees and our communities.