Senior Product Marketing Manager - Go To Market

London, Greater London, England, United Kingdom

Senior Manager, Product Marketing - Go-To-Market at

At, we’re taking our product marketing engine to the next level and operate by a mantra of “always be launching”. PMM is taking a leading role in bringing a full portfolio of products to the world to help tackle our merchants' most challenging problems across payments, fraud, authentication, crypto, and more.

With an ever-growing commercial team and portfolio of products, we need to up our Go-to-Market game around launches, enablement, sales activation, packaging, and bottom-of-funnel content to help us win across segments, regions, industries, and use cases.

As a founding member of the Go-To-Market Product Marketing Manager team, you'll help build the playbook, messaging, content for our launches, sales toolkits, activations, programs, and bottom-of-funnel content. You’ll work closely with our global sales team, revenue enablement, portfolio product marketing managers, sales operations, customer advocacy, and demand generation teams across the world to drive pipeline and adoption of our products while understanding their needs around sales readiness and product marketing content.

What you'll be doing

  • Creating innovative and engaging new content in multiple formats to activate commercial teams, package new propositions, and drive bottom-of-funnel conversion
  • Upleveling our product launch toolkit and product content experience in Highspot
  • Supporting major product launches with commercial messaging, packaging, and activation
  • Uncovering opportunities to cross-sell, up-sell and build new plays for products and working with relevant commercial, strategy and ops teams to activate them
  • Building out and managing a “content factory” of new assets and templates, working closely with marketing/design teams/agencies
  • Owning our competitive product content portfolio
  • Being a key partner to Business Development (BDR) and sales reps to understand their product marketing needs
  • Collaborating with and guiding teams such as revenue enablement, demand generation, sales strategy around product Go-to-Market efforts, such as launches and competitive
  • Support PMM leadership with reporting, QBRs and reviews, post-launch analysis

About you

  • Proven experience in Product Marketing, Sales Enablement, Demand Generation, Growth, Business Development or Commercial roles
  • You can build the playbook for something that hasn’t been done before with a strong understanding of how to scale and execute through to finish
  • You're curious, analytical, with a growth mindset and execution skills to deliver projects iteratively at pace
  • Understanding of how messaging, positioning, launching, and packaging drive B2B enterprise sales environments
  • You have a wildly creative approach to messaging, content creation and problem-solving
  • Experience building content that wows even the most critical peers
  • FinTech, Payments or B2B SaaS Experience a plus
  • Experience with Highspot, Figma, Salesforce a plus
  • Multilingual a plus

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