Senior Product Marketing Manager (Enterprise SEO)

Remote Boston, MA

Hi there!

We are Semrush, a global IT company developing our own product – a platform for digital marketers. 

​​And this is for our Senior Product Marketing Manager for the Enterprise team, and you will develop and execute winning product messaging and more that create demand for the sales team to close. 

Tasks in the role

Innovate with product and sales leadership to launch a cutting-edge SEO Enterprise platform: get us started by finalizing personas, product positioning, USPs, sales collateral and more. You’ve probably done this before but we promise this time it’ll be even more exciting.

Partner with the core product global marketing team to leverage centrally available resources (email teams, creative agency, etc) to launch product marketing programs at scale and within budget.

Perform product research, including identification of target market needs, analysis of competition and market trends, and collection and provision of feedback to the Product team.

Develop and communicate the product story, including definition of the core message and value proposition, crafting of a compelling narrative around the product, and tailoring the story to resonate with the target audience.

Produce Product-Focused Content, including descriptions, videos, blog content, case studies, landing pages, and interactive demos, among others, to effectively communicate a product's features, benefits, and value to potential customers.

Drive Community Engagement by generating buzz around the product within the industry, reaching out to partners, influencers, and existing customers for commentary.

Enable sales function by preparing product-focused training materials and ensuring correct messaging, which allows sales to efficiently highlight product value for customers.

Who we are looking for

5+ years of professional marketing experience, with at least 2+ years of experience in product marketing or other relevant marketing/product functions within the SEO industry.

2+ years of experience using marketing technology to build, automate, execute and measure product marketing programs.

Competitive Differentiator Bonus: You have experience in the Enterprise SEO software industry.

They say there are no perfect candidates, but that might well be you, if you have

Moderate to advanced SEO knowledge around the personas of an Enterprise SEO and software tools required to do their jobs effectively (differentiator).

A high degree of independent thinking and self-responsibility. Ability to work as a ‘team of one’.

Self-motivated approach and able to meet monthly deadlines and achieve results.

Strong enthusiasm and positivity and a commitment to creating excellent experiences.

Growth mindset with the willingness to learn and develop professionally.

 Ability to work collaboratively within a team environment.

Public speaking experience, connections, and credibility in the SEO industry is a plus.

A bit about the team

You can get to know the Enterprise go to Market team better at one of the interviews, but some brief information about future colleagues will be useful now.

The Semrush Enterprise solutions unit is building new innovative solutions for large companies to unlock growth by answering recurring, complex, and unknown Digital Marketing related questions (semi) automatically. 

This time adding a new focus on growing the Enterprise segment of its 104,000+ strong customer base. Currently, with over 5,000 existing Enterprise customers, Semrush is developing a cutting-edge platform that is tailored to the needs of today’s digital marketers who work in large companies.

We will try to create all the right conditions for you to work and rest comfortably

 Some days, you work from the office, and some #wfh.

Low cost medical, dental, and vision plans.

Dependent Care Savings Accounts and Flexible Spending Accounts.

Employee Assistance Program.

401(k) plan with flexible ways to save and fully vested employer match up to 4%.

Unlimited PTO.

Paid parental leave.

Short-term and Long-term Disability.

Accidental death and dismemberment (AD&D) insurance, Life Insurance.

Travel Insurance.

Corporate Events.

Snacks, coffee, tea.

Free Parking for employees (Prudential Center) for Boston only.

Finally, a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 15 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague, we are waiting for you!

Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.

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