Senior Product Marketing Manager

Remote (United States)
Plano, TX +1

Who You Are

A passionate, results-driven product marketing leader with core strengths in creativity, collaboration and analysis.

Who We Are

The emerging leaders in software solutions for complex commerce, across B2C/Omnichannel, B2B, Headless Commerce and Marketplace solutions for well known clients like Major League Baseball, O'Reilly Auto Parts, and Bunn-o-matic.

What You've Done

Product Marketing for Enterprise Software - please don't apply if you don't have this experience.

What You'll Do

Improve Broadleaf's Go-To-Market with KPIs around win rate improvement, web content creation, and organic lead generation.

You'll work closest with the Product Owner internally, along with Marketing, Sales and Clients; report to the Chief Revenue Officer; and supervise a Marketing Manager, growing your team with product marketing success.

Though not prescriptive, an average work week would likely entail the following:

Market Execution (40% of your time)

  • Marketing Content Management
  • SEO & SEM Management
  • Sales & Partner Content Management
  • Event Management
  • Analyst Relations

Content Management (30% of your time)

  • Content Calendar Planning
  • Content Creation & Editing
  • Content Backlog Ownership

Market Analysis (20% of your time)

  • Competitive Intelligence
  • Analyst Positioning
  • Industry Research

Persona Management (10% of your time)

  • Buyer, User and Partner Interviews
  • Validate and Reform Buyer's Journey
  • Updating Positioning and Messaging

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