Senior Product Marketing Manager
Who You Are
A passionate, results-driven product marketing leader with core strengths in creativity, collaboration and analysis.
Who We Are
The emerging leaders in software solutions for complex commerce, across B2C/Omnichannel, B2B, Headless Commerce and Marketplace solutions for well known clients like Major League Baseball, O'Reilly Auto Parts, and Bunn-o-matic.
What You've Done
Product Marketing for Enterprise Software - please don't apply if you don't have this experience.
What You'll Do
Improve Broadleaf's Go-To-Market with KPIs around win rate improvement, web content creation, and organic lead generation.
You'll work closest with the Product Owner internally, along with Marketing, Sales and Clients; report to the Chief Revenue Officer; and supervise a Marketing Manager, growing your team with product marketing success.
Though not prescriptive, an average work week would likely entail the following:
Market Execution (40% of your time)
- Marketing Content Management
- SEO & SEM Management
- Sales & Partner Content Management
- Event Management
- Analyst Relations
Content Management (30% of your time)
- Content Calendar Planning
- Content Creation & Editing
- Content Backlog Ownership
Market Analysis (20% of your time)
- Competitive Intelligence
- Analyst Positioning
- Industry Research
Persona Management (10% of your time)
- Buyer, User and Partner Interviews
- Validate and Reform Buyer's Journey
- Updating Positioning and Messaging