Our client is looking for an outstanding product marketer who is customer-obsessed, detail-oriented, collaborative, and has strong business acumen. Our AP Automation product integrates deeply with ERP systems, so having experience in and a strong understanding of the ERP landscape is important. You will partner with Product, Sales, and Customer Success to maximize the potential of our products to ensure our users are delighted and wowed. You will be instrumental in creating our go-to-market planning, successfully executing product launches (big and small), and are a master of positioning and messaging to best equip our sales team with the tools they need to win business. You are resourceful and creative and have the know-how to gather customer insights and competitive intelligence. Metrics and analysis drive your business decisions and business cases.
Responsibilities
Product Positioning and Messaging – Craft product naming, messaging, and positioning documents that serve as the keystone for internal and outbound sales assets, marketing programs, Web copy, solution briefs, presentations, and press releases.
Product Training & Content Creation - You’ll become a subject matter expert on our product to effectively train our customer success and sales teams on new product features and product releases. You’ll collaborate closely with the marketing team to guide and develop product content.
Product Launches and Releases – Work closely with product management, customer success, marketing, and sales to develop and execute launch plans for new product updates and major launches.
Competitive & Market intelligence – Conduct competitive research to truly understand what our competitors do today and what they plan to do tomorrow. Become an expert on the competitive landscape, understanding how we stack up to our competition and empowering our sales team with this information to position us best in head to head to deals.
Sales enablement – You know how to set sales up for success, providing them the training and tools they will need to communicate value to their prospects. You’ll know and map our buyer’s journey, understand where they get their information, and the who, what, when, and why behind their decision making. Apply this insight to drive change to our sales and marketing processes to maximize impact.
Thought leadership & Evangelism - You’ll be both an internal and external thought leader, subject matter expert. Deliver compelling presentations for in-person and online events, analyst or customer briefings, or the company that highlight how our products solve real problem sets.
Requirements
5-7 years of product marketing or product management experience in B2B technology products
BA/BS degree required; MBA a plus; technical background a plus.
Project management skills:
can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams.
Demonstrated ability to work closely with product, sales, PR, design, and partnerships teams.
Excellent communication skills: written, verbal, and visual
Self-starter: must have a positive attitude and can't be afraid to roll up their sleeves and get things done
Ability to travel as needed for customer events, conferences, etc.