Aventi Group is an on-demand, Silicon Valley-based product marketing agency dedicated to bringing world-class go-to-market execution talent to high-tech clients. We have an extensive team of product marketing professionals – giving our clients fast access to an on-demand, scalable team with broad domain expertise. Our experts have run high-performance teams at every level, in every category, at every size of the company, – from start-ups to mid-sized firms, and large enterprises.
The Senior Product Marketing Manager Consultant will be responsible for optimizing a business’s marketing strategies and increasing market share and competitiveness.
Please note that we are not hiring employees for this role, but rather looking to bring on 1099 workers that have experience in a consulting capacity.
Duties and Responsibilities:
- Develop GTM plans.
- Develop messaging and positioning briefs.
- Develop persona and buyers' journey documents.
- Develop and lead campaign planning and execution.
- Lead customer insight/research initiative.
- Drive sales enablement content and materials.
- Lead the planning for social media, search engine marketing, and events.
- Lead complex, multi-element content projects.
- Lead product launches.
Requirements and Qualifications:
- 15+ years of experience.
- Bachelor’s Degree in Marketing, Business Development, or similar.
- Master’s Degree in Business Administration preferred.
- Experienced in GTM Plans.
- Prior Campaign leadership.
- Advanced knowledge of consumer behavior sciences and marketing strategies.
- Demonstrable experience in product marketing and innovation.
- Exceptional ability to increase competitiveness and market share.
- Ability to develop strong customer and client relations and feedback channels.
- Advanced competency in researching market trends and consumer behavior.
- Ability to identify strategic industry partnerships and build effective networks.
- Exceptional interpersonal and communication skills.
- Able to demonstrate experience with sales enablement tools.
- Prior consulting experience in Marketing Industry.
- Prior experience working remotely/virtually.
Desired Technology Background:
- Strong familiarity with at least one but preferably more of the following technologies:
- Cloud Services/SaaS.
- Cybersecurity.
- Enterprise Software.
- Analytics and Big Data.
- SMB (small-medium business).
- AI/Machine Learning.
- Collaboration, HR, productivity.
- Communications.
- DevOps.
- IoT and Industrial IoT.
- IT/Network Infrastructure.
- Key verticals such as financial services, health care, tech, govt, retail.