Senior Product Marketing Manager

Are you a results-oriented team-player with an interest in software technology? Utilize these skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase awareness and adoption of Esri's GIS software products.

Responsibilities:

Develop product marketing briefs that identify problems and solutions including product positioning and value propositions; identify buyer personas
Lead, coordinate, and execute new product launches, internal communications, and multi-channel enablement
Work with product management, product engineering, and global business development through the product development lifecycle
Participate in strategic discussion with multiple departments including product management and product development to establish go-to-market strategies
Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to defense, intelligence, and national security audiences globally
Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
Provide internal messaging and sales enablement materials to help business development and sales channels succeed
Attend events and represent the company and its products; give product demonstrations at these events as needed
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Work with product management, product engineering, and global business development through the product development lifecycle
Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
Strong interpersonal skills; ability to thrive in a cross-functional team environment
Strong project management, customer service, and problem-solving skills with previous experience leading programs or highly visible projects
Strategic thinker; ability to manage long-term and cross-product issues
Self-starter, detail- and task-oriented; able to successfully manage multiple priorities
3+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field (5+ years preferred)
Bachelor's in business, marketing, or related field (master's strongly preferred)

Recommended Qualifications:

Experience or strong interest in learning in high-tech or geospatial industry
Experience with marketing automation, analytics, advertising and targeting software

Apply Here:https://www.click2apply.net/PdWXMgFJK4aMIzWJIjKgo

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