Senior Product Marketing Manager

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?

We at FWI and Poppulo have come together to create the market’s most comprehensive omnichannel employee communications platform with unmatched personalization, measurement capabilities, and class-leading space management solution. For the first time, organizations can instantly connect with every employee -- both disconnected and connected -- wherever they work, through a single omnichannel platform.

The combined business currently serves 6,000+ customers, connecting with and serving content to over 35 million employees in more than 80 countries.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with FWI/Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

The Opportunity

We are looking for an experienced product marketer to lead the development of our solutions for HR, IT, Corporate Communications, Sales, Operations, and Internal Communications. As a product marketer at FWI | Poppulo, you will have the opportunity to contribute at a strategic level, helping to define and develop a comprehensive solutions marketing strategy that will make a material impact on the growth of our business. You will work on a cross-functional basis, collaborating closely with sales, product management, marketing, and partnerships to best package and position our platform and solutions for the market. You will develop an intimate knowledge and understanding of our customers, harnessing your skills and creativity to conceptualize, develop, deploy, and maintain an array of powerful sales materials and processes that will optimize sales results. You will report to the Vice President of Product and Brand Marketing and will collaborate closely across the organization.

Location: Remote - US East Coast Preferred

You will be responsible for:

·        Segment our target markets and define our ideal customer profile to successfully position our solutions

·        Develop and maintain buyer personas to influence both product positioning and solution development 

·        Drive comprehensive competitive analysis, optimizing output for application across functional and sales teams

·        Work closely and build partnerships with the Product Management team to maintain visibility into product capabilities/roadmap; provide market insight into product direction using customer and market research

·        Develop a clear understanding of market dynamics and solution features to accurately position them in marketing programs

·        Develop and oversee GTM strategies and support cross-functional teams in the successful adoption of solutions

·        Conceptualize and develop solution messaging and materials to best position our platform. Work with both sales and marketing to increase mindshare and product adoption

·        Deliver and execute a comprehensive enterprise sales enablement strategy for solutions that tie to revenue targets for the global sales organization. Build awareness internally around sales enablement initiatives and programs

• Coordinate and help plan joint marketing campaigns to grow sales pipeline and new revenues with account-based marketing, events, promotions, digital marketing, and sales outreach

·        Establish, track, and measure appropriate KPIs to understand the impact of product marketing programs on sales cycles and pipeline

·        Drive solution thought leadership programs

Who we’re looking for:

·        Bachelor's degree (advanced degree in business a plus)

·        6+ years of product marketing experience in B2B enterprise SaaS

·        Results-driven product marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals

·        Prior success in defining, overseeing, and executing sales enablement materials and programs for enterprise software

·        Experience marketing to solution focus areas such as HR, IT, and corporate communications a plus

·        Highly collaborative and able to thrive in a geographically distributed environment

·        Proven ability to drive cross-functional teams to meet business objectives and influence co-workers while fostering strong working relationships

·        Strategic thinker with creative problem solving, and analytical skills along with the ability to execute

·        Ability to translate solution benefits and features into actionable sales messaging for targeted customers

·        Expertise in enterprise sales cycles and buyer personas with experience enabling enterprise GTM teams

·        Experience working with demand generation teams to drive targeted solutions-focused initiatives

•  Self-starter who can navigate ambiguous situations and succeed in a dynamic and hyper-growth environment
• Team-player who builds relationships across functions and can influence without authority

·        Demonstrated writing skills with experience writing sales materials and contributing copy/editorial to basic product collateral as necessary

·        Customer driven and analytical, able to harness relevant data to inform and defend your work

·        Strong communication, critical thinking, and interpersonal skills

Why Us?

●      A “Great Places to Work” listed company – so we really do value people

●      Ability to meaningfully impact our business and play a key role in our success

●      Competitive compensation package

●      Potential for career advancement in a fast-paced growing organization

●      Competitive Medical, Dental, and Vision Benefits

●      401k with Employer Match

●      Fun, flexible working environment

Who We Are:

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals, who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are one of the fastest-growing technology companies in Ireland.

This is an opportunity to contribute to our culture and join a company that’s on the move. We live the Poppulo company values each day, and they are key to everything we do.

“High Standards As Standard”, “Together We’re Better”, “Adapt To Succeed”, “Honesty Throughout”, “Be The Example”, “Don’t Just Work… Learn and “GET IT DONE”

FWI/Poppulo is an equal opportunities employer.

We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics, and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering, and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with Four Winds Interactive LLC. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/. Where this requires us to transfer your personal information outside of the EEA, please refer to the FWI Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to iCIMS and/or Greenhouse, Hirebridge, LLC, and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.