Senior Product Marketing Manager - AI Tools for QA and Devs

We are seeking a Senior Product Marketing Manager with excellent content development and cross-functional communication skills to help execute our go-to-market strategy.

You will play a pivotal role in driving our platform’s success in the market. You will be responsible for high impact initiatives focused around product content, thought leadership content, message mapping, sales enablement, competitive analysis, product launches, customer stories & testimonials, and community management.

You’d be reporting to the Product Marketing Lead as the 2nd product marketer in the company.

What you’ll be doing:

• Content Creation: Product content - Website product pages, use case pages, demo videos, product tours. Thought leadership content - Webinar slides, blog posts, social post series, etc.
• Sales Enablement: Enable global sales teams on messaging, competition, and product releases. Develop sales collateral including slide decks, battlecards, demo scripts, outbound and nurture emails, training materials, ROI calculators, and customer case studies.
• Product Launch Coordination: Own the launch plan, activities, and internal collaboration around product releases and new product launches.
• Message Mapping: Develop messaging from both the audience side and the product/feature side and connect all the dots between them (i.e. capabilities, benefits, problems, outcomes, etc.).
• Competitive Intelligence: Track competitors for each product in our platform and determine how we position ourselves against them. Create internal and external-facing content for sales and marketing.
• Community Management: Manage company communications to our community (Test Automation University) and our ambassadors. Work with ambassadors and other community members to develop thought leadership and how-to content.

Job requirements

Who we’re looking for:

• 3-5+ years of experience in SaaS B2B product marketing roles - preferably at start-ups/scale-ups
• Resourcefulness: Able to create external-facing content and collateral from idea to final product with minimal support. Use AI (chatGPT, Jasper, etc.) and other tools (design, video, interactive demos, enablement, etc.) to be more productive.
• Experience in marketing enterprise products to both technical and business audiences
• Technical aptitude: Strong understanding of software development and/or test automation fields. You’ll need to be able to use our products and competitors’ products to fully understand them and to create content.
• Messaging, Storytelling, Copywriting: You can develop messaging, tie it together with a narrative, and write compelling copy based on it.
• Demonstrated ability to work closely with product, sales, and marketing teams, aligning product marketing strategy with business goals
• Bachelor’s or Master’s degree, or equivalent experience relevant to functional area

You’ll move to the top of the list if you also have:

• Understanding and experience with modern developer tools and/or test automation frameworks (Selenium, Cypress, etc.)
• Domain knowledge: SaaS, Cloud, DevOps, CI/CD, AI/ML, Dev tools
• Strong understanding of AI, machine learning, and their applications in development and testing is highly desirable
• Design, Video, Web skills - not expert level, but you know your way around slides, can lay out a one-pager, and turn a screen recording into a shareable video
• Coding skills - You know the general layout of a web page’s HTML elements. A little Javascript wouldn’t hurt either.

We are looking for someone who embodies our core values:

• Create the impossible: We believe in pushing boundaries and achieving what others think is impossible.
• Focus on what matters: We prioritize the things that make the biggest impact and avoid distractions.
• Empower our customer success: We believe in providing our customers with the resources and support they need to succeed.
• Better together: We collaborate, communicate, and celebrate success as a team.
• Take ownership: We are accountable for our actions and results.

Why Join Us:

• Be a part of a visionary team leading the next wave of software testing innovation
• You’ll gain experience in every aspect of Product Marketing
• Enjoy a culture of openness, creativity, and continuous learning
• Competitive salary, equity options, and comprehensive benefits