About the Company
ManyChat is a global chatbot marketing automation platform, backed by leading investors and recently named as one as one of "America's Best Start-Up Employers 200" by Forbes. We are helping more than 1 million businesses across 190 countries engage and support billions of their customers in real-time and at scale. Our goal is to disrupt the $45B email marketing industry by bringing the convenience of messenger products from our personal lives into business-to-customer communication.
About the Role
As the Senior Product Marketing Manager for Agency partners, you will be responsible for the development and direction of the Agency Partner Program reporting directly to our Senior Director of Product Marketing. Your charter is to develop and grow a world-class program to ensure that our agency partners unlock the value of ManyChat for their customers which will translate into driving revenue for the business.
You will also partner with our Content Marketing team to ensure that our holistic brand experience is clear, cohesive, and differentiated across all touchpoints from an ad to the website to in-product messaging. Our content guides our target audience throughout the entire buying journey, from awareness to consideration up to advocacy. It focuses on innovative market data and research-driven insights that make an everlasting impact on our key audiences.
Role and Responsibilities
- You will help to grow ManyChat’s business by understanding our Agency partner needs and crafting messaging, content, and acquisition strategies to help them acquire new customers.
- You will know our Agency partners better than they know themselves, including how they make their expansion decisions.
- You will be responsible and measured on the Annual Recurring Revenue generated by Agencies.
- You’ll be a voice for the Agencies and the market and work with product management to build a winning product.
- As a great storyteller, you’ll develop brand and product narratives that resonate with our audiences.
- You will be product evangelists that play an integral role in organizing go-to-market product launches for our Agency partners.
- You’ll be in charge of the Agency journey from the first touch to happy-and-retained partner.
- The above isn’t guesswork but rather strategic insights backed up with market evidence that is used to drive the development of positioning and messaging that resonates with buyers and empowers our marketing channels to be successful.
Required Skills and Experience
- 4+ years of Product or Partner Marketing experience.
- Understanding of SaaS business, preferably working within a high-volume, self-serve SaaS company, experience of eCommerce would be an advantage.
- Strong analytical skills as well as a passion for product analysis, competitive analysis, and market dynamics.
- Exceptional communication skills with global cross functional teams
- Previous experience working directly with Product development teams and consumers.
- Track record of launching and scaling programs and new businesses.
- Bachelor's degree in Marketing, Economics, Business, Statistics, or related field.
Benefits
- Competitive salary.
- Medical, dental, and vision insurance – Core plan premiums are 100% paid for employees.
- Health Care Flexible Spending Account (FSA).
- Pre-tax and Roth 401(k) options.
- Flexible work schedule with flexible time off and paid holidays.
- Annual Wellness Reimbursement.
- Team building events and more.
ManyChat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.