Senior Product Marketing Manager

Remote (United Kingdom) Edinburgh, City Of Edinburgh, Scotland, United Kingdom

About our client

They are an AI-powered resource management software company that is growing quickly around the world. Their customers include accountancy firms from the Big Four and global top 10, with interest from professional services firms in other verticals.

They've been one of the UK's fastest-growing tech companies in the Deloitte Technology Fast 50 for the last three years. In 2022, they ranked in the top 100 fastest-growing European companies in the FT 1000.

As a company, they live their values every day and they're committed to making sure their friendly and inclusive environment grows with them.

About the role

Our client is a single-product company that’s grown rapidly from start-up to scale-up, and they need an experienced, enterprise software product marketing manager to take them to the next stage of growth. One of their values is humility, but they can be too humble about their strengths. They need someone to showcase how great their product is and make sure the market knows it too.

This is a hands-on role collaborating with product and commercial teams to devise and execute your plan, including; sales enablement materials, value proposition and messaging frameworks, win-loss interviews, and staying abreast of competitors and analyst trends. You’ll be a do-er who can quickly deliver on the company's urgent needs while gaining the insights to devise a longer-term strategy. In short, you’ll know both what to do, and how to do it.

What you’ll do

  • Create and maintain compelling messaging frameworks and value propositions, and be responsible for keeping these consistent throughout the business.
  • Identify internal- and external-facing sales enablement gaps, and create materials as required.
  • Collaborate with the content marketing team to ensure the product vision, use cases, and benefits are surfaced in content throughout the buyer journey.
  • Maintain competitive research and devise strategies off the back of that intelligence.
  • Develop, and improve product marketing strategy to drive new business growth, including improving processes, market intelligence, and product marketing KPIs.
  • Spend time “in market” (conducting win/loss analysis, customer discovery, analyst relations etc.) to become an expert on pains and priorities, regulatory standards, competitive differentiation, use cases, and how the company delivers value.
  • Share insights and make recommendations to product and commercial teams that enable the business to make informed decisions.

About you

  • At least 5 years’ B2B product marketing experience - gained predominantly at enterprise software companies with long sales cycles, complex DMUs, and 6-figure+ deals.
  • Can demonstrate success in an enterprise tech start-up or scale-up.
  • A product marketing background primarily focused on new business growth, rather than customer retention and/or upsell.
  • Can demonstrate the ability to apply market insights and intelligence to create outputs that have made a measurable business impact.
  • Proven at transforming technical features and concepts into product positioning, messaging frameworks, and content themes.
  • Proactively collaborative and curious; with colleagues, target audiences, and industry experts.
  • An effective influencer cross-functionally.
  • Always up to date with the latest product marketing thought leadership, techniques and trends.
  • Highly adaptable; you think big picture and strategically but enjoy rolling up your sleeves to get things done.
  • Self-motivated and acts with urgency, passionate about high-quality work, but prioritising delivery over perfection.

Bonus points if you have

  • Knowledge of professional services organisations, particularly accounting firms.
  • Experience taking a product to a new market.
  • Knowledge of April Dunford’s methodologies.

What you’ll get

  • At least £1,000 per year to spend on professional and personal development
  • 33 days' holiday per year (including bank holidays), increasing by 1 day each year to a maximum of 40 days
  • 4 week paid sabbatical in your 5th anniversary year (on top of your holiday allowance)
  • Private healthcare and rewards through Vitality
  • Income protection and death in service cover
  • Matched 5% auto-enrolment workplace pension scheme
  • EMI options as part of the employee share options scheme
  • Access to wellbeing offerings, such as Employee Assistance Programme and a dedicated counselling service
  • Innovation Week twice a year - a chance to experiment and work off-project
  • Weekly All Hands meeting for inspiration and over-communication
  • Time out of the working week for team socials each month, with a mix of in-person and virtual options: past events include hiking, family BBQs, online games, D&D, and at-home cocktail classes!
  • Genuinely nice, smart people to work with, who are excited about growing the company

Join the team!

Equality of opportunity is more than just a responsibility: the company believes it’s a huge advantage to welcome a variety of experiences and perspectives into the team. Diversity is a great asset and, as such, the company strongly encourages applications from any background.

This is your opportunity to influence how they get things done, how their product is taken to market, and how they tell the company story and vision.

Everyone here is growing personally as the company grows, so if that sounds like something you’d like to be part of, we’d love to see your application.

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