Senior Product Marketing Manager

SENIOR PRODUCT MARKETING MANAGER

We are seeking a Senior Product Marketing Manager to lead our go-to-market strategy for Demetr, our first product at SannTek.

Demetr is a new type of urine test that helps women get pregnant faster. Millions of people buy ovulation tests each year to identify the optimal time of the month to get pregnant. However, current ovulation tests don't work for over 15% of the population. Demetr works for 100% of the population. It pairs with a smartphone to provide a personalized analysis of every user's cycle and clear advice so they're always informed about what's going on.

We are looking for an enthusiastic, entrepreneurial, and self-directed marketer to define and drive Demetr's go-to-market strategy, messaging and positioning. You will lead all cross-channel marketing initiatives to increase awareness, consideration, and adoption of Demetr. You will also evaluate the ROI of promotional efforts and provide recommendations to optimize sales and marketing investments. This is a hands-on role where you will develop and manage the implementation and execution of all marketing strategies. We look forward to your application!

RESPONSIBILITIES

• Champion the voice of the customer to prioritize products and solutions to best address consumers fertility needs
• Help define, drive, and iterate on go-to-market strategy for Demetr (ex. messaging, positioning, channel marketing, distribution, pricing, merchandising) using research-driven customer segmentation, preferences, and competitive landscape
• Lead product launch and work cross-functionally with Product, UX & Design, Finance, and Engineering to ensure its success
• Use qualitative and quantitative customer research to identify levers to drive hardware sales growth
• Develop quarterly marketing plans to drive hardware sales
• Test and optimize marketing ROI
• Conduct quantitative and qualitative research to understand the customer segments of Demetr and package these insights in a compelling way
• Review competitive offerings and drive ongoing differentiation

YOU

• Are a highly motivated self-starter who can manage multiple, competing priorities in a fast-paced start-up environment
• Navigate ambiguity with composure
• Are biased towards action, results-oriented, data-driven and excited about problem solving and working cross-functionally

QUALIFICATIONS

• 4+ years working in management consulting or product marketing/management (exposure to consumer wellness technology or fertility products is a plus)
• Ability to drive experimentation focused on conversion and engagement
• Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing
• Strong storyteller with the ability to develop campaigns that grab customers' attention and build product brands that people love
• Strong interpersonal skills – nimble, forward-thinking, adaptive, team player
• Ability to synthesize large amounts of information and distill it for different audience segments in clear and effective ways
• Comfort leading initiatives in a fast-paced, entrepreneurial environment
• Ability to quickly assess and understand complex systems
• High EQ to serve as product ambassador to the rest of the organization

BONUS POINTS

• Ability to write marketing and UX copy
• Experience bringing product marketing to life on physical packaging
• Research design or user research experience
• Additional marketing experience in branding, media, partnerships, or communications

At SannTek, we develop nanotechnology-enabled sensors for the world's toughest problems. We are a Y-Combinator-backed, vibrant start-up based out of Waterloo, Ontario. We've got our very own state-of-the-art laboratory and an open-concept office. We're growing rapidly, which means you'll have significant opportunities to develop and advance your career.

From the very beginning, the founders of SannTek have led the team with 4 guiding values:

1. Be dynamic
2. Be approachable
3. Be rigorous
4. Elicit trust

In addition to a competitive salary and ultimate flexibility for work-at-home/office, SannTek offers:

• Healthcare coverage (including vision and dental)
• Paid vacation time + bonus paid holiday leave
• Learning and Development stipends
• Regular team lunches + treat days

SannTek is an equal opportunity employer. Ensuring a diverse and inclusive workplace where we learn from each other is core to our values. We welcome people of different backgrounds, experiences, abilities and perspectives.