Senior Product Marketing Manager

Job Description 

Why is this a critical role at OneTrust?  

What is the challenge / type of challenges someone in this role will have the opportunity to take on?  What impact does someone in this role have the opportunity to make within the company, for our customers and on a larger scale in the evolution of privacy and trust? 

As a product marketer, on the Privacy & Data Governance Cloud, you will serve as the primary liaison between the product management, marketing, and sales organizations and our customers. You will work cross-functionally and leverage both technical and storytelling skills to drive messaging, create content, and launch products to enable sales teams to build and close pipeline and ensure customer success and product adoption. These efforts will be driven by the go-to-market strategy that you will be responsible for creating to align with the goals of the business. 

What does this person do each day/each week? 

Describe a true to life day in the life for someone in this role.  What do they do and how do they do it?  Goal is to paint a real, genuine picture so candidates can see themselves in the role. 

• Define strategy of and work with fellow product marketers and demand generation teams to support content needs across campaigns and launches. 
• Develop and maintain a deep understanding of primary buyer personas to ensure you are crafting messagng that will resonate with their challenges 
• Build and update messaging & positioning across assets based on customer feedback and market events 
• Monitor feedback from sales and coordinate sales enablement efforts 
• Attend product management meetings to understand what’s coming and play a critical role in prioritizing the roadmap 
• Lead customer meetings to gather feedback and insights 
• Present in webinars, at industry events, and in customer meetings 

Primary Responsibilities 

What are the primary responsibilities and expected results needed to effectively address the challenge(s) and/or deliver on the business objective(s) above?  How do you define success in this role?  We recommend providing 3-5 OKRs.  

• Develop and own the go to market strategy for multiple products/solutions within the Privacy & Data Governance Cloud. 
• Define the messaging & positioning for OneTrust’s products and solutions to communicate core value propositions and how our tools help customers solve problems 
• Develop internal content and assets, presentations, training, competitive analysis, and other collateral to enable the sales team 
• Develop external content like videos, data sheets, webinars, and other assets that resonate with OneTrust’s global customer base 
• Work with solutions engineering teams to develop and maintain product demos 
• Work with product management to understand and define product requirements and roadmap 
• Partner with demand generation to define and execute timely campaigns based on market events and business priorities to build awareness and pipeline 
• Own the coordination and execution of product launches for new products, solutions, features, and positioning 
• Engage with customers to gain insights and feedback through different channels such as demos, QBRs, and customer advisory boards 
• Present at both OneTrust-hosted and industry events and in customer calls and demonstrations 

Job Requirements 

The Right Hire  

What success factors will determine if a person is a Top, Average or Under Performer in this role?  Consider the combination of experience, hard skills, soft skills, intangible characteristics, behaviors / approach to work and motivators needed to hit these objectives and key results and ultimately be successful at OneTrust long term. 

• Ability and experience simplifying complex technical concepts into clear, digestible content for less technical audiences  
• Ability to understand how technology solves market problems and can translate solution value into a clear message  
• Experience owning and defining go-to-market plans for multiple products or solutions 
• Ability to use data and analytics to drive decision making and experience defining and delivering against measurable marketing metrics  
• Proven track record of successful product launches and enabling a direct sales team  
• Ability to manage multiple products and cross-functional initiatives 
• Excellent communication, presentation, writing, editing, and project management skills  
• Passion for working in a lean, fast-paced organization and ability to work under tight deadlines 
• Proven track record of speaking in front of and influencing internal, external, and global audiences 

Hard Requirements  

List any true, non-negotiable job requirements for the role including but not limited to degree, certifications, hard skills, proficiency level and proven experience.  Limit to only what is necessary to perform in the role.  Required skills must include years of experience or proficiency level. Keep in mind, a candidate must meet all requirements to be considered.  

• BA/BS degree in marketing, business, or engineering equivalent  
• 7+ years of product marketing experience at a SaaS or other high-tech company 
• Confident leader with the ability to define and execute go to market initiatives with minimal guidance among multiple goals and priorities 
• Proven, hands-on experience developing a variety of collateral including pitch decks, demos, data sheets, videos, and webinar/event content 

Extra Impressive  

List any additional preferred qualifications, hard skills, work experience, certifications, proficiency level.  Candidate will not be required to have everything below to be considered, but this list will differentiate between a good and a great candidate.  

• Worked at a privacy, security, compliance, or data governance software company previously in similar capacity 
• A technical background based on degree (i.e. engineering or computer science) or experience applying complex technical concepts in practice 
• Relevant industry certifications like IAPP 
• Technical product experience like sales engineering or implementation 
• IAPP certification