Senior Product Marketing Manager

GladlySan Francisco4M ago

At Gladly, we make customer service just a little less painful for everyone. We empower companies to truly serve their customers better, by making conversations about people, and empower a seamless experience across any channel so that customers never have to repeat and recap their message again. We've built a modern platform that puts people at the heart of it, not tickets or cases. Because, really, who wants to be treated like a case number?

We're looking for an experienced Product Marketing Manager who's ready to make a big impact and help us disrupt the customer service market by telling compelling stories, arming our sales team with tools and knowledge, and rocket launching new product features.


What You’ll Work On

We are looking for a strong product marketer who excels at both strategy and execution, loves to create and write, and can translate technology into compelling stories that speak to our personas. Your responsibilities will be to:


  • Build, understand and connect our messaging to key personas across buyers and influencers
  • Launch new product features with messaging that moves people, enablement for our sales team, and a story that drives forward our innovation narrative
  • Work with our sales team to craft personal stories to help them sell
  • Develop sales tools that are compelling, to-the-point, and differentiate us against legacy competitors
  • Enable sales to ensure our teams are armed to tell a compelling story, demo the heck out of our product and can fight off any objections like a pro
  • Own and product area and partner with Product Management to collaborate on new product features and drive the go to market strategy for those features, including launches
  • Create content and campaigns with Demand Gen to stand out, get hand raises and position us as a thought leader disrupting the space


The Nitty Gritty

You should be able to:


  • Write a messaging doc, no sweat
  • Build a presentation from scratch to help tell a story
  • Create training for go to market teams that has them walking away enabled to sell
  • Come up with content + campaigns that will help us get more opportunities
  • Manage a product launch, start to finish with exceptional planning, getting all the details right


What We're Looking For

We're looking for someone who brings the passion to succeed. You're a challenger — you don't just accept things the way they are, you want to understand the why, and are seeking ways to continually improve what we do. You breathe empathy — connecting with and understanding teammates, prospects, and customers*.* You build trust -- creating an open and accepting culture that will allow our team to fire on all cylinders. So, our preferred qualifications:


  • 4+ yrs experience in a product marketing role in the Enterprise SaaS market
  • Built effective sales tools and trainings that empower the Sales team
  • Proven ability to take new products to market, from ideation to launch
  • Effectively work across teams, including Product, Sales, and Customer Success, to execute on critical projects
  • A pro at writing simple, compelling content in plain, direct English
  • Created and delivered compelling presentations to both internal and external audiences
  • Sweats the details, but also understands the overarching strategy and objectives


About Us:

Founded in 2014 and headquartered in San Francisco by a team of repeat entrepreneurs with multiple successful exits, Gladly is reinventing customer service. With an experienced team from successful companies like Kana, Salesforce, Vontu, Symantec, and Google, Gladly is proud to count JetBlueTUMI and more as customers and is funded by Greylock Partners, NEA, GGV Capital, Glynn Capital and JetBlue Tech Ventures.

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