Uberflip is a marketing technology company with 150+ employees founded in Toronto in 2012. Our content experience platform empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketing teams use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.
We're on the search for a Senior Product Marketing Manager!
This role will join our growing marketing team and support an industry-leading platform in martech. Reporting to the Senior Director, Product Marketing & Brand Strategy, this position provides a unique opportunity to experience being both the product marketer and the target customer. As marketers marketing to other marketers, you’ll truly understand your customers and be able to advocate for their needs as well as communicate about Uberflip’s product and solutions in ways that create real value.
What you will be doing:
- Gather and analyze market intelligence. Provide expertise on our buyers, who they are, how they buy and their key buying criteria.
- Understand the competitive landscape by being an expert on our competition and how they are positioned.
- Share analysis on trends and important insights from marketing intelligence and the competitive landscape across the company.
- Work closely with product managers to understand and inform the product road map, including translating technical information into easy-to-understand value for our customers.
- Collaborate with product management and content marketing to develop product positioning and messaging that resonates with our target buyer personas.
- Develop and execute cross-functional go-to-market plans for new product and feature launches, including measuring the effectiveness of product campaigns and adoption.
- Act as a thought leader for the products you support externally, including speaking engagements and analyst briefings.
- Understand and support our sales channels, marketing and CX teams; train them on the problems we solve for our buyers and customers; develop internal tools and external collateral and teach them how and when to use it.
We want to talk to you if:
- 5+ years of B2B product marketing experience.
- Familiarity with technology such as Marketo, Salesforce, Crayon, Looker, Gong, and of course, Uberflip is an asset.
- Exceptional analytical skills and a love for data to spot trends, support product strategy and strengthen positioning.
- Excellent people and management skills, including a strong sense of empathy and enjoyment in building cross-functional relationships and bringing together various teams to ensure all bases for product success are covered.
- Ability to operate both strategically and tactically in a fast-paced and often ambiguous environment.
- Must be a strong public speaker and a solid writer and storyteller.
- Bachelor’s degree in business or marketing.
Bonus points if:
- You have a certification in Product Marketing through the Pragmatic Institute or equivalent preferred.
What you will love about us:
- Great Company Culture
- Inclusive and Collaborative work environment
- Competitive Health Benefits for you and your family starting day one
- Wellness Programs including company paid counselling
- Flexible Working Hours OR Remote work flexibility
- Employee Stock Option Program
- Additional Paid L.U.V and Wellness Days
- Parental Leave Top Up Program
- Learning Credits to put towards your professional development
- (Virtual) Regular Standups, Demos, and Socials to keep us aligned and connected
- And so much more!
Uberflip is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work will be. If you're smart and good at what you do, come as you are!