Company HQ in Boston, MA - All US Based Remote candidates welcome. San Francisco Area Preferred
About Indico
It’s a fact –– 85% of all Enterprise data is unstructured. Critical insight in texts, csv’s, videos, audio files, pdf’s, contracts, emails, and much more are buried, unreachable by traditional analytics and BI tools, and requiring hours of human time to code, structure, classify and analyze. What’s more, because this data is unstructured, the business processes it enables simply can’t be automated. This prevents enterprises from realizing the massive time and money benefits today’s RPA, Process Mining and BPA technologies offer. Indico Data, the Unstructured Data Company, provides an innovative AI and ML powered software solution that enables organizations to automate, gain insight from, and apply their unstructured data to a wide range of automation workflows.
Unlike anything on the market, Indico is purpose-built for unstructured data, bringing together robust data analytics, advanced artificial intelligence and ML technologies, deep learning capabilities and highly efficient process automation.
Indico frees this data, allowing it to be robotically automated and deeply analyzed, delivering broad enterprise value, driving business and digital transformation initiatives, and saving Enterprises millions of dollars annually.
About You
You have at least 5+ yrs experience in creating compelling content for brands, ideally in enterprise software. You absolutely love writing and have a portfolio of content you can share. You’ve always identified as a storyteller, and are adept at crafting sales tools and content for sales teams, accelerating the sales process. You give your work a friendly, human voice and are able to translate complex technical products and messaging into simple and compelling collateral that is usable by internal stakeholders, both as self-educational tools, and in sales and marketing efforts.
You’re a highly motivated, curious self-starter who is eager to learn. You are driven to GSD and are comfortable taking initiatives and running with them. You're invested in having a life outside of work that is bolstered by a fulfilling job, not dominated by it. You look out for others and it shows in your willingness to sit down and hear out whatever needs or feedback other team members have in order to foster constructive conversation about personal and professional growth. With all that in mind, you work hard and have fun with it!
About the Position
We are looking for an execution-focused Senior Product Marketing Manager to grow Indico Data’s leadership in the market. We’ve gained momentum in attracting customers from the Fortune 1000 in the Financial Services and Insurance Markets, in addition to other categories. The explosive interest in artificial intelligence and data, combined with the rapid growth in enterprise automation makes this an ideal time to step on the gas and drive market development and company growth. Your role at Indico Data comprises of two main components:
Sales Tool Development: Create and execute a full range of sales tools, including first call decks, playbooks, case studies, guides, product videos, business justification/”why Indico” documents, and demos to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first hand what works and what doesn't with customers and prospects. Additionally, you’ll partner with the product team for product launches, sales training and demos.
Content Creation/Demand Generation: Create middle-of-the-funnel marketing content aligned to buyer personas (which you’ll help refine), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
Requirements
- 5+ years of professional experience in technology marketing, specifically in enterprise software solutions
- Experience in AI/ML, Data Analytics and/or Process Automation a major plus
- Experience in early/mid stage start up and scale up tech companies. Ideally some larger company experience as well
- Demonstrated expertise and success in developing compelling product and solution messaging that delivers clear benefits and differentiation.
- Experience with Hubspot, Google Workspace Tools - Docs, Gmail, Cal
- Familiarity with a broad set of marketing tools and platforms - CRM, MAP, ABM, etc.
Bonus
- Experience using Asana
- Experience building and supporting partner channels a plus
- Likes puns and bad jokes
- Interest in Machine Learning
- Experience supporting a sales organization selling to F500 accounts