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Senior Product Marketing Manager

πŸš€ Why We Exist

Product-led growth is exploding, and it's changing B2B SaaS for good. Companies buying software expect to try the product before talking to a sales rep. But the tooling to support Sales teams in this new world is still stuck in the past. That's where HeadsUp comes in.

We enable product-led sales by surfacing up signals from product usage data to empower sales reps at companies like Figma, Notion, and Airtable to close more deals and grow existing customers into larger accounts.

Salesforce ($220bn), Outreach ($4bn), and Gong ($7bn) created billions of dollars in value by supercharging outbound sales (traditional cold calls and cold emails). HubSpot ($22bn) and Marketo ($5bn) reached an impressive scale by enabling inbound sales (content marketing and automated email campaigns).

We're building for the massive opportunity that is product-led growth.


🏑 About Us

❀️ We are a small team of experienced operators who have sharpened our skills at places like Facebook, Google, Amazon, Airbnb, McKinsey, and Harvard Business School. We also previously helped build SaaS unicorn FiscalNote, recently valued at $1.4bn, as employees #2, #3, and #9.

🌱 We prioritize a growth mindset. We engender a blameless culture and constantly provide each other feedback. We are hyper-transparent so that we can learn from each other and become better workers and people.

πŸ“ˆ We are backed by top VCs and angels: 645 Ventures and firstminute capital co-led our seed. Our angels include leaders of breakout B2B companies: CEOs at Algolia and FiscalNote and Revenue leaders at Asana, Webflow, Miro, Amplitude, and Sendbird.

⭐️ ****We are managers of one. We set our own directions and hold ourselves responsible for execution. We want our employees to take pride in their work and and constantly aim to improve it with the support of the entire team.


Position

As a founding product marketer, you will define and execute strategies to build out the GTM motion, and to cement us as a category leader. You will develop positioning and messaging that conveys the value of our product and our unique place in the market. You will be work closely with product and engineering on product and feature launches. You will lead community engagement programs, own and operate all social media communications. You will embody our core values and infuse them throughout our marketing messaging. You will collaborate with product and engineering to provide "top of funnel" thought leadership on how to use our product to identify high-impact points of engagement.

You also have strong product marketing chops β€” you are our resident storyteller and narrative designer, and you can clearly articulate to the world the why what, and how of HeadsUp.

This role is remote, and our team today is based in the US and Singapore.


Opportunity to:


  • Lead a cross-functional GTM team, including product, sales, content, to plan and execute the HeadsUp go-to-market strategy
  • Work directly with co-founders
  • Be the first marketer on the ground, and grow into a leadership role
  • Own meaningful equity


Basic Qualifications


  • 3+ years of product marketing experience
  • Creative brand marketing and strategy experience: You have previously built brands that people love and can deal with open-ended, ambiguous problems.
  • Track record of marketing excellence: you’ve built a strong brand in your market via cross-channel marketing campaigns that you designed, implemented, and evaluated
  • Storytelling: A passion for storytelling, and the ability to convey our story verbally and in writing.
  • Strong product marketing skillset: able to craft narratives, position our product, and articulate HeadsUp's vision to the world.


Preferred Qualifications


  • You have experience working at a B2B SaaS company with Product Led or Community Led growth.
  • You have growth experience and are able to manage agencies or contractors to execute marketing strategies across different channels (e.g., social media, SEO, content)
  • You have previously been a member of another early-stage startup (able to deliver outsized results with limited resources, have experience owning technically challenging, cross-functional, and/or time-sensitive projects).


πŸ“ˆ Our benefits

πŸ’» Remote configuration, with periodic off sites at exciting locations 🏝 like Bali, London and Paris for the best of both worlds.

πŸ‘ Join a hungry, ambitious, and elite group working towards solving a large problem that improves the lives of sales people and the users of SaaS products.

πŸ’³ Competitive salary and meaningful equity (we're well funded and care about treating everyone well when it comes to stock compensation).

πŸ‘ Standard perks like health insurance and flexible time off (at least 20 days/year recommended)

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