Hinge Health is pioneering the world's most patient-centered Digital Clinic for back & joint pain. Hinge Health’s Digital Clinic is the #1 musculoskeletal (MSK) solution for employers and health plans. MSK conditions are the #1 medical spend for US employers. Hinge Health is finally making it easier to bring expert-recommended care to millions of patients by being the first company to combine wearable-sensor guided exercise therapy with 1-on-1 health coaching, physical therapy, and patient education. Only Hinge Health has clinically validated outcomes across 4 peer-reviewed studies showing reductions in: chronic pain, opioid use, anxiety, depression, absenteeism, and costly surgeries.
4 in 5 employers with a digital MSK solution partner with Hinge Health and we are poised to triple our customer base again in 2020. Hinge Health has raised $126M to date and has 400+ employees across our San Francisco, Portland, Minneapolis, Chicago, and remote offices.
We are looking for a Senior Product Marketing Manager with a mission to drive awareness & faster adoption of our digital musculoskeletal clinic with Health & Benefits leaders. In addition, we want the person to advocate and educate for the Health & Benefit leader customer journey across our Marketing, Product, Client Success, and Commercial teams.
WHAT YOU'LL ACCOMPLISH
- Go-to-market strategy and product adoption: Deliver on-time, executed GTM strategy for DMSKC product and feature launches that improve retention and revenue generation.
- Customer feedback loop: Communicate client and prospect feedback to the product, Client Success and senior leadership teams so it can be evaluated for the roadmap to improve enterprise customer and participant NPS.
- Consistent company wide execution: Ensure message & brand alignment across market-facing content and engagement materials.
- Competitive Intelligence: Inform business leaders through market monitoring, research and competitor insight reports.
WHAT WE'RE LOOKING FOR
- Deep market knowledge of Health & Benefits buying process, digital health, and musculoskeletal market
- Track record of developing B2B2C GTM strategy & messaging that accelerates product adoption based on deep understanding of B2B2C customer journey
- Effective feedback gathering & collaboration across market, CS, Marketing, & Product in a B2B2C sales model
- Research skills - primary and secondary to support insights, business intelligence and survey needs
- Enterprise-level product marketing experience; must have demonstrated defining and driving GTM strategy and execution across matrixed organization
- Expert communicator and conductor of teams - without a wand. Able to function as the Rosetta Stone across Product, Sales, Client Success and senior team to collect, synthesize and contribute knowledge and leverage insights to reach and exceed opportunity targets and close business.
- Project management skills to manage multiple projects at once, recommend prioritization, timelines and processes to ensure all success criteria are met.
- Creative problem solver who is able to think outside of the box and deliver information on fluid concepts that require interpretation and resolution of ambiguity.
WHAT SHAPES OUR COMPANY
- Hustle: Has a bias for purposeful action and finds creative ways around problems.
- Effective communication: Can articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between.
- Frugal: Shows good judgment in using limited resources -- time and money.
- Trust: Takes ownership, is a role model for the team, and empowers them while holding them accountable.
- Learn-it-all: Constantly honing their marketing craft, and up-to-date on business landscape and best practices.
WHAT YOU'LL LOVE ABOUT US
- Competitive compensation with meaningful stock options
- Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents)
- 401K match
- 3 months paid parental leave
- Professional development budget
- Monthly fitness/gym reimbursement
- Annual mental wellness benefit
- Noise-cancelling headphones
- Work from home policy
- Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle
If you're interested, we'd love to hear from you. No recruiters, please.
Hinge Health is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
We celebrate diversity and are committed to creating an inclusive environment for all employees.