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Senior Manager, Product Marketing

Weston, MA

As our first Senior Manager, Product Marketing, you will have a unique opportunity to shape product marketing at Advisor360° from end-to-end including messaging and positioning, competitive analysis, launch management, and buyer personas. This new role will work cross-functionally with Product, Sales, Customer Success, and Marketing. The ideal candidate has an insatiable intellectual curiosity. You enjoy analyzing buyers and how they like to buy. You’re equally comfortable in a technical conversation with product management as you are in a marketing one with demand generation. This role will report to the VP, Marketing and is based in the Weston, MA headquarters.


Key responsibilities:

  • Have a deep understanding of the broker-dealer industry, customers, products, and competitors in order to develop compelling positioning, messaging, and persona-based marketing campaigns
  • Conduct buyer persona research to create and maintain detailed buyer profiles
  • Gather competitive intelligence through research and share insights cross-functionally
  • Drive our positioning and messaging to accelerate deal velocity
  • Orchestrate launches of new capabilities, collaborating with internal and external colleagues
  • Partner with content marketing colleagues on thought leadership (e.g., webinars)
  • Develop data sheets, video scripts, and other low-funnel collateral
  • Define and evolve the way we position our products in the market


Key requirements:

  • An experienced product marketer who has worked 5+ years as a skilled storyteller able to develop a compelling, differentiated, and memorable narrative for any product, and can coach others to do the same
  • Ability to interpret usage data or market research to make decisions and support compelling storytelling
  • Excel at working across teams, harnessing disparate motivations to achieve a shared goal
  • Well versed knowledge of the enterprise software buying process a plus
  • Adept working with demand generation to deliver high converting programs that result in revenue
  • 5+ years’ SaaS/product marketing experience required in a technology company
  • 2+ years’ experience in wealth management, financial services, or financial technology strongly preferred



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