Senior Growth Marketing Manager, Product Engagement
KivaSan Francisco1Y ago
This role will develop and execute a marketing strategy to help Kiva nurture lenders to accelerate our growth. We’re looking for a creative and inspiring leader who brings accountability, innovation, and an enthusiastic customer focus to the team, while consistently achieving results.
The Growth Marketing team at Kiva is a data-driven and growth-focused function bringing marketing, analytics, user insights, and experimentation together to develop and optimize the engagement marketing strategy for our lenders to drive business growth and global impact.
We’re looking for a strategic growth marketer to focus on lender engagement. You will be responsible for helping our users get the most value out of our products and building a strong relationship with our brand by developing and optimizing multi-touch personalized user journeys. You will bring your experience in building Go-To-Market plans and using channels such as email marketing, push notification, SMS, and in-app marketing to drive activation, retention, and loyalty and deliver measurable business impact. You will use your understanding of our audience to tailor these experiences to each segment.
Embedded within a cross-functional team, you will work closely with product, engineering, and data science to develop lifecycle marketing and product adoption campaigns focused on the entire end-to-end user journey.