OPENTEXT - THE INFORMATION COMPANY
At OpenText, we believe information and knowledge make business and people better. We deliver Information Management in the cloud at scale to power digital businesses of all sizes to become more intelligent, secure and connected. Be part of a winning team that contributes to our leadership as a cloud-based Information Management company.
The Product Content Strategy team at OpenText is responsible for managing the strategic foundation for all content marketing efforts and oversees the planning and development of content across the company and across channels to result in a simple yet compelling set of assets that supports the entire customer journey.
The Opportunity...
As a Senior Content Marketing Strategist, you will be a critical contributor to our Content Strategy team and one of the chief storytellers for the business unit (BU). You will have creative freedom to continuously evolve our communications strategy, test new methods and frameworks, and drive innovation. You will collaborate with Product Marketing, Brand, and Demand to define, maintain and execute a modern content strategy framework that will drive creation efforts for BU initiatives.
You will partner with Brand, Digital, and Demand to create compelling content experiences that push the boundaries of traditional and modern mediums that will engage prospects, customers, and partners to increase awareness and demand. You will collaborate with creative services and agencies to develop final assets such as advertising, graphics, illustrations, and videos to effectively communicate our message and drive pipeline. You will operate cross-functionally to assess and solve complex creative and technology-based content challenges and become an agent of change.
What You are Great at...
You operate with both a “think” and “do” attitude—being able to establish the big picture strategy, but equally able (and willing) to roll up your sleeves to brief creatives, write content and execute your strategy to bring your vision to life. You are equally able to operate both conceptually and analytically to drive and inspire successful creative ideas and technology solutions while leveraging data to demonstrate performance, uncover insights, and drive improvement.
- Overseeing the creation of content to communicate a powerful yet simple business-oriented message.
- Partnering with the creative team and agencies to efficiently develop final rich media assets.
- Collaborating with leadership to form an opinion in your market and create thought leadership.
- Working closely with the internal writing team (and external agencies) to amplify our messaging, drive awareness, and support the customer journey through social channels.
- Coordinating the content marketing budget with other key stakeholders to drive brand awareness, optimize pipeline yield, and beat growth targets.
- Publishing guidelines and enablement tools to support the development of engaging content aligned to the buyer/customer journey.
- Measuring the results of marketing activity to inform future content strategies, marketing campaigns, and thought leadership programs.
- Implementing SEO best practices, in collaboration with the Digital Marketing and SEO team
- Championing excellent customer experiences by aligning customer needs with compelling buyer-centric content and the platform, or medium, best suited for delivering it
- Working cross-functionally to optimize systems and processes that create an efficient approach to content creation, dissemination, testing, and iteration.
- Independently mentoring internal teams on how to strategically plan and create great content by providing frameworks, templates, concepts, governance, and education.
- Working closely with Product Marketing and GTM on major launch stories.
What it Takes...
- 10+ years leading large-scale content projects in a software organization or in a media environment.
- Bachelor’s degree in Business, Marketing, or Journalism
- Excellent writing, editing, and presentation skills
- Ability to develop effective persona-based communications.
- Track record of customer communications that increase engagement and conversion.
- Clearly and persuasively communicate with stakeholders across the organization.
- Product marketing, brand, or campaigns experience for a software organization is an asset
- Familiar with Content Lifecycle Management methodologies and tools
- Proficiency with content analytics, optimization and experimentation tools
- Familiarity with Martech components such as Salesforce, Eloqua or common website tools an asset
- A portfolio of your previous content will be requested