Product Marketing Specialist - Remote

Access
Remote Regions

United States

Canada

Remote (United States) +1

As a Product Marketing Specialist, you will be responsible for executing Access’ product marketing strategy across multiple channels and supporting go-to-market teams to generate demand and revenue. You are a high-energy, passionate critical thinker that can speak the many languages of business: technical, sales, marketing and strategy. You are a creative collaborator who excels in the execution of integrated marketing campaigns to generate leads, inform customers about the value of Access solutions, create compelling content, and develop sales enablement tools and collateral.


Primary Responsibilities: 


  • Collaborate with Product Management, Development, Go-To-Market, Sales, Enablement, Marketing and our customers 
  • Develop product specific content for target personas at different stages of their buyer journey 
  • Create/support integrated marketing campaigns that upsell and cross-sell to generate leads 
  • Collaborate with the Product Management and Development teams to incorporate new functionality and new product acquisitions into core product messages 
  • Develop competitive positioning and messaging with input from Product Management, Sales, Customers, Subject Matter Experts and the field 
  • Lead/support product launches by collaborating with Product Management, Sales, Enablement and Marketing teams 
  • Understand the challenges of different sales teams and develop campaigns tailored to the needs of each 
  • Update product presentations with new product and market trend information 
  • Work with the digital team to maintain and improve product marketing strategy 
  • Analyze Sales win/loss metrics by product line and refine campaigns 
  • Collaborate with Enablement to build effective product training modules for Go-To-Market Sales teams 
  • Support email and social marketing plans in line with overall product marketing strategy 
  • Create targeted customer lists by product based on relevant attributes 


Education and Experience Required: 


  • Bachelor’s Degree in marketing or related field  
  • 3+ years’ work experience in a B2B services or technology company 
  • Superior written and verbal communication skills 
  • Proficiency in Microsoft Office products 
  • Ability to work effectively, collaboratively and productively at all levels throughout the organization 
  • Strong ability prioritize, multitask, solve problems, and be resourceful in a deadline-driven environment 


Education and Experience a Plus: 


  • Experience in product marketing 
  • Experience in the Records & Information Management industry 
  • Experience in product development or product launch 
  • Experience with Adobe Creative Suite, Salesforce, Marketo, ZoomInfo 
  • Technical or professional certifications relevant to marketing and/or product marketing 

 


Since the beginning of the Covid-19 pandemic, many client contractual requirements, whether Federal, State, or private, require that Access Team Members be fully vaccinated in order to service those client accounts. Accordingly, Access requires that all new team members be fully vaccinated.

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