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Product Marketing Specialist: Freshservice

Freshworks is one of the largest SaaS unicorns ranked as #16 on 2020 Forbes Cloud 100. The company counts over 220,000 businesses in its customer-for-life community worldwide, including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sotheby’s, and Cisco.


Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, including Freshdesk (Omni-channel customer support), Freshservice (IT Service Management & IT Operations Management), FreshCRM (Intuitive fully-integrated CRM) amongst others.



Responsibilities:


  • Partner with Product Management to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and mitigate product gaps
  • Plan and execute feature launches across cross-functional teams (spanning Product, Marketing, Support, Service, Sales) and related sales enablement
  • Produce collateral to aid feature launches & adoption, e.g., solution articles, client pitch decks, client reference etc.
  • Build & execute a quarterly marketing plan to meet feature adoption goals
  • Design & execute in-product campaigns
  • Drive beta program for new features


Job Location

  • Work from home till offices open. We have offices in Bangalore, Chennai & Hyderabad so you can be based out of any of these locations. 


Knowledge and Experience:


  • Strong understanding of the office of CIO, technology trends & buyer imperatives
  • An amazing storyteller and communicator with extremely strong persuasion skills.
  • A knack for creating content that shape perceptions.
  • Pragmatic Institute certification will be a plus


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