Product Marketing Specialist

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company. 

*Big news: Gympass is now Wellhub! 

We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here. 

THE OPPORTUNITY

We are hiring a Product Marketing Specialist to our Marketing team in London, UK! 

This person will develop compelling messaging, positioning, and GTM strategies for new feature launches. All while working across teams and disciplines (both internally and externally) to uncover value propositions, understand personas, enable teams, and project manage releases from initial ideation through to public launch.

Product Marketing is the company’s most cross-functional role. This person will directly collaborate with and influence Product Management, Marketing, Sales, CS and CX to help them achieve critical goals like: product adoption, marketing pipeline, opportunity conversion, revenue, and client retention. 

YOUR IMPACT

• Go-to-Market Strategy: You’ll ideate, project manage, and launch GTM programs that align with Wellhub’s product roadmap. You’ll work closely with the Product team to understand the technical details and unique selling points of new features, translating these into customer-facing messaging. 
• Create and manage marketing collateral: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, enablement materials – and more! 
• Enablement skills: You’ll educate and inspire confidence with internal/external stakeholders on Wellhub’s offerings – and the true value behind them.
• Customer-Facing: You’ll be the ultimate advocate of Wellhub’s various audiences by engaging with customers, prospects, partners, and other external stakeholders to identify target audiences and understand their needs.
• Research Mindset: You’ll stay updated on industry trends, competitive landscape, and customer feedback to inform marketing strategies and product enhancements, by collaborating with our UX research and competitive intelligence team.
• Cross-Functional: You’ll work with a diverse and talented team of brand, revenue, content, web, and technical marketers to create content, build presentations, launch campaigns, and deploy a variety of digital and in-person experiences to fuel pipeline.
• Data-driven: You’ll monitor and analyze the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Fluent in English for both written and verbal communication. As part of a global team, all Product Marketing activities, collateral creation and enablement sessions are conducted in English. 
• Clear understanding of the Product Marketing scope and wish to pursue that career path.  
• Ability to sell ideas well through creative & innovative presentations, and previous experience in public speaking or enabling/training teams.
• Previous relevant experience executing product marketing-related activities knowingly.
• Solid understanding of digital marketing, growth, market and user research, product management, & people enablement best practices. 
• Unique balance of creative skills, with a highly technical and detailed understanding of how different products/technologies can work together.  
• Highly organized and detail-oriented: project management skills, both with internal and external stakeholders. 
• Collaborative team player with the ability to work cross-functionally and build strong working relationships.  
• Proven track record of owning and executing product marketing campaigns.  
• Product Marketing certification.  
• Bonus points for previous interaction with Tech/Product teams.  
• Bonus points for direct interaction with clients, prospects or users.  
• Experience in the wellness, health, or benefit industry is a plus

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in Product Marketing and proficiency in English  are mandatory requirement.