Product Marketing Manager, Verticals

Description

Clickatell is a digital commerce leader. We enable brands to connect, interact, and transact with their customers inside of the chat platforms they already use.

For over 20 years, we have built a global culture rooted in our 4 core values - Curious, Creative, Collaborative, Champion. While every company has them, few truly live by them, and use them as guide posts for how we run our company. It's something you can feel in your everyday interactions with fellow employees.

We take smart risks, we ask why, we involve others, and we find a way - always.

We are looking for an exceptional Product Marketing Manager, Verticals to take the lead in bringing Clickatell’s vertical solutions to market with specific emphasis on the U.S. You will be a product champion, owning and executing a broad set of marketing activities including go-to-market, content definition and creation, sales enablement, and more. The Product Marketing Manager, Verticals will play a key role in creating and communicating the positioning, value propositions and messaging for all of Clickatell’s vertical solutions and the relevant products for those verticals.

Requirements

You are an analytical, creative, and action-oriented self-starter with strong communication skills. You are passionate about aligning ground breaking mobile and payment technologies with the business needs of enterprise customers worldwide. And you like challenges, a focused and fast pace work environment, and collaborating across teams to meet and exceed your goals. The ideal candidate would have experience with enterprise software product offerings and ideally have experience marketing solutions to one or more vertical markets including retail, travel, education, financial services, technology, health and wellness, and/or education.

This position reports to the Vice President of Product Marketing, and is located in the US.

• Define target vertical segments; Research and deeply understand vertical markets for our products including understanding the ideal customer profile, buyer personas, their business challenges, and specific use cases for our products
• Develop solution positioning and messaging for vertical markets
• Own and create all vertical specific sales tools (sales decks, brochures, case studies, etc.) in collaboration with the marcom, channel, and web marketing teams
• Work closely with other product marketing managers to ensure new product capabilities and products are integrated into vertical messaging
• Partner with vertical sales and enablement teams to understand the adoption of messaging in the market, sales cycle/deal flow, and refine accordingly; Recommend pivots in vertical focus, go to market strategy, approach, and messaging based on learnings from customers
• Act as solution domain expert through presentations & demos to customers and at events
• Drive compelling storylines for our products and solutions in each vertical
• Be an expert with respect to the competitive marketplace for specific verticals
• Conduct vertical-based research and analysis in support of Clickatell’s brand, product, solution, and sales initiatives; Conduct surveys and analyze data on the buying habits of customers, demand, growth potential and future trends

Capabilities

• Live up to our values: Be the Champion! Be Curious, Collaborative, Courageous and Creative!
• Possess deep understanding of audiences within the market, being able to understand the needs of and to communicate w/ decision makers, influencers and any other key players in our target markets
• Think analytically and rapidly synthesize data into more compelling insights, concepts and storylines
• Excellent oral and written communication skills
• Ability to work and thrive in a fast-paced, technology-focused organization
• Effective time management skills and the ability to multi-task
• Be comfortable working across countries, cultures and time zones

Experience

• 5+ years of experience in product marketing, industry/vertical marketing or marketing working in a technology company
• Demonstrable experience in launching new B2B products and solutions into vertical markets preferably technology based and to global audiences
• Track record of assuming leadership roles and of driving initiatives in a cross-functional, fast-moving environment
• Experience in product marketing to one or more of our target vertical markets including retail, travel, education, financial services, technology, health and wellness, and/or education.
• BS degree in marketing, business or technology field

Benefits

Being a Clickatell Champion means no 2 days are exactly the same. You'll have an opportunity to partner with passionate, smart people in a global organization obsessed with building simple, scalable solutions for our customers. We envision a world where delightful customer experiences are the norm and we're always looking for talented people to join the team and contribute to our mission of revolutionizing customer experiences through innovation and engagement.

Perks of Working at Clickatell US

• Full Health Insurance package, paid at 100% for employees
• 401k program with company match
• Quarterly performance incentive bonuses
• Reimbursable communications allowance for internet and mobile phone bills
• Half-day off on your birthday!
• Paid Time Off package including vacation, sick, and personal time
• Remote-friendly working and access to office hubs as required.
• Home office set-up with laptop, monitor and other related items.

Stronger Together

Clickatell is unequivocally committed to Diversity, Inclusion and Belonging. We believe that we are stronger together and that sameness limits our thinking and our opportunities. You are welcome at Clickatell for who you are, no matter where you come from or what you choose to believe. Our platform is for everyone, and so is our workplace. But it isn’t just about a whole lot of different people working together all having their say – it is about us creating a place where we all feel that we belong. It’s in our differences that we will find the power to keep revolutionizing the way the world uses chat technology.