Bill.com is looking for a Product Marketing Manager to drive monetization and product adoption with an important part of our payments ecosystem - our vendors. Historically Bill.com has been laser focused on small business customers, but it’s the vendor side of our business that is now growing exponentially. We have more opportunities than people to tap into them, so we are investing in product marketing talent to accelerate the growth trajectory even further.
Our company size is our biggest asset: despite our recent IPO, we still operate as a nimble startup with limitless opportunities still ahead. This is a unique opportunity for someone who thrives on turning today’s idea into tomorrow’s execution and seeing an immediate impact. The ideal candidate will bring an uncompromising customer focus, a passion for products, a data-driven and business-focused mindset, and the ability to think creatively.
Bill.com product marketers are cross functional leaders with a deep understanding of both the product and the customer. This product marketer will be tasked with developing strategies and programs to drive growth by collaborating across marketing, product management, sales, and customer success teams. You will be the voice of the customer to uncover key customer insights that will guide our product and marketing priorities. You will partner closely with our product management teams to influence which product features to build as well as our digital acquisition teams to power campaigns with the right message, to the right customer, at the right time.
Location: Our new headquarters are based in San Jose. Open to Remote – preferably based in the Bay Area or ability to work west coast hours.
At Bill.com we offer a Flex Work Model that focuses on driving social connections in the office and developing a connected remote workforce.
Professional Experience/Background to be successful in this role:
- 1-3 years’ experience in a product marketing, product management, management consultant or business operations role for a B2B SaaS company.
- Ideal candidate has experience in FinTech or Payments space or experience marketing two sided networks of any kind
- Experience with successfully launching new products/features
- Experience developing strategic plans, such as marketing plans, launch plans, or campaign plans.
- Comfortable in a fast-paced, start-up environment with an ability to stretch from strategic thinking to the details of execution
- Demonstrated success thinking, working cross functionally, and an ability to influence without authority
- Analytical mindset - experience interpreting and summarizing data and gleaning actionable insights
- Excellent written and oral communication skills
Competencies (Attributes needed to be successful in this role):
- Strategic Thinker and Executor: Ability to think strategically about how we can solve customer problems, and then have the ability to pivot to execution and deliver on the stated goals/objectives
- Product Expert: Intimately know the product; understand the user workflows and how it works with the rest of the financial tech stack. Partner with product teams to influence the product roadmap and recommend new features to build. Launch and monetize new features to our customers and vendors as well as to prospects by developing the messaging and core upsell programs, and by collaborating with the Sales and Support teams
- Customer Expert and Champion: Be the voice of the customer. Know the customer needs, buyer journey, language, and overall mindset of vendor segments and turn those insights into messages and programs that resonate. Champion the customer needs across the company, such as with the Product Team for key features needed or with Support for training or support needs
- Creative storyteller: Write compelling stories and value propositions for our customers and vendors. Work closely with the creative team to create messaging, videos, and collateral
- Sales Enabler: Work closely with the sales team to deliver sales plays and tools to drive adoption of payments products. Continue to evolve the process to address objections, competition, new capabilities and market shifts
- Data Driven: Have a data-driven mindset to measure, assess and recommend where to prioritize and focus on. Deeply understand the business metrics (e.g., funnel metrics, test results, sales process insights) and conduct customer research to uncover new insights
- Competitive Guru: Stay on top of the competition in the vendor payments space. Develop competitive overviews and keep the product and sales teams informed about changes in the competitive landscape
Expected Outcomes in 12 months:
- Own our Instant Transfer and Vendor Direct offerings and lead Product marketing initiatives and experiments
- Refined customer journey and identified 2 new opportunities for vendor education or messaging pushing beyond existing channels
- Performed competitive analysis and defined insights around product, messaging, and channels
- Created GTM plans and testing based on segmentation and targeted needs for Vendor Direct and Instant Transfer
- Oversaw the launch of two new features to our vendor base
- Cemented a reputation as the customer expert for Instant Transfer and Vendor Direct