About the Role
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. As we look to the future, we want to bring the power of Doordash’s scale to our merchant partners’ own channels and build out our white label suite of products. Our Storefront product, which powers online ordering, will be the flagship product we build from.
To further our mission, we’re looking for a B2B product marketing manager to join our growing B2B Product Marketing team at a pivotal and exciting time for DoorDash. The Product Marketing team at DoorDash is small, but growing rapidly and it is expected this person will be a leader on the team, help build the Product Marketing function, and grow their career as the team grows. As Product Marketing Manager, Storefront, you will drive activations on Storefront. In the near term, you’ll be responsible for defining the strategy for acquiring Storefront merchants and building the Storefront-only merchant journey. You’ll identify the right merchants to target and create easy-to-navigate merchant journeys in partnership with growth marketing, CRM, and product. With close mentorship from the Senior PMM, Storefront and in collaboration with the Storefront Strategy & Ops and product management teams, you will surface audience insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of Storefront.
The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of the merchant audience. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You should be comfortable working closely with customer-facing teams (sales, account management) in addition to leading scaled marketing efforts. You will thrive on analytics and set a learning agenda for all projects that raises the bar for impact against engagement and business goals.
This role must be based out of NY, SF, Los Angeles, Seattle, Chicago, Austin or Boston (flexible for internal candidates) and reports to the Director of B2B Product Marketing.
What You'll Do
- Drive Storefront activations via the self-serve flow and enabling our Sales/OAM teams to sell Storefront.
- Develop the strategy for Storefront-only Mx acquisition in partnership with Growth Marketing.
- Partner closely across teams to design, build and refine the Storefront onboarding journey to improve activation rate and lead quality.
- Partner closely with research and analytics to develop a deeper understanding of the merchant audience and surface opportunities to senior product leadership to improve the merchant experience with ads and promotions
- Proactively identify, test, and scale opportunities to improve Storefront retention through close partnership with analytics, product management, CRM and business strategy
- Lead cross-functional efforts to execute marketing programs at scale, including partnering with Product Management, merchant-facing teams, Engineering, Comms, Strategy & Ops, Finance, and Analytics
Qualifications
- BA required
- 6+ years of professional experience in Marketing or Product in a corporate or startup environment
- Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
- Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
- Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
Why You’ll Love Working at DoorDash
- We are leaders: Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
- We are strategic: We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
- We are learning: We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
- We are customer obsessed: We are committed to our clients and connected through our vision of “Delivering Good”
- We are all DoorDash: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
- We offer great compensation packages and comprehensive health benefits
- You will be proud to say that you work for DoorDash and will know that the work you do brings joy to our clients every day
About DoorDash
Founded in 2013, DoorDash is dedicated to growing local economies and empowering new ways of working, earning, and living. DoorDash has become the fastest-growing last-mile logistics company in the U.S., growing 250% year-over-year. DoorDash has distinguished itself by partnering with nearly 90 percent of the top 100 U.S. restaurant brands who offer on-demand delivery, expanding to over 3300 cities across the US and Canada.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the resources, and opportunity to excel.