As a product marketer, you will be a member of the team responsible for telling the story of our product. You will be responsible for driving the go-to-market strategy for our Staffbase 365 product, and being an expert in our product’s practical and competitive benefits.
Staffbase 365 is our Microsoft Add-On solution built to expand use cases and add value to Microsoft 365 when it’s being used for internal communication.
Success in this role will require an analytical thinker with an ability to build strong partnerships across various functions and businesses.
Your tasks include:
- Build and manage relationships to product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy.
- Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc.
- Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)
- Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes). Spearhead collateral creation based on your frameworks.
- Continually research competitors, including their messaging, business strategy, and feature offerings. Own keeping detailed competitor information up to date.
- Identify relevant Microsoft vendor opportunities for our market and create quarterly engagement plans for positioning our offering.
- Frontline support for sales, partner and customer teams including technical knowledge and positioning expertise, in Staffbase 365 conversations.
- Support the Staffbase Microsoft Partnership
Your profile:
- Curious, strategic, detail-oriented, and creative
- Minimum of 3 years work experience in product marketing, product management, marketing communications, or business consulting.
- Ideally Microsoft 365 consulting experience
- Highly analytical. Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output
- Excellent communication, presentation, and interpersonal skills
- Very strong spoken and written English language skills (C2)
- Knowledge and experience in working with the Microsoft 365 suite.