At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft is building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring Product Marketing Managers who are passionate about our technology and have a strong understanding of the customer to help bring new Lyft products to market effectively.

We’re looking for a results-driven Product Marketer to lead marketing efforts for our growing portfolio of products, focusing on areas such as Rideshare, Rentals, Transit and Enterprise. This role will entail a combination of product strategy, cross-functional collaboration and developing positioning and go-to-market strategies for new products.

Responsibilities:

• Leverage user insights to develop and drive a strategy for products in conjunction with the Product and Engineering teams
• Be the voice and expert of the product’s audience
• Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches
• Rapidly experiment and iterate to increase conversion and product usage
• Identify new types of products based on user research, driver behavior, and market trends 

Experience:

• Bachelor’s degree
• 4+ years of experience relevant to product marketing
• Analytical thinker with experience in data-driven marketing
• Experience in applying consumer insights to inform and optimize the product experience
• Very strong written and verbal communication skills
• Thrives in a fast-paced environment with a bias towards action
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams