Product Marketing Manager – B2B Enterprise Software for Business Travel & Global Mobility

Remote

product marketing product marketing manager b2b product marketing

We are looking for a Product Marketing Manager to join the growing AltoVita team. Reporting directly to the VP of Marketing, you will shape and lead AltoVita’s product marketing efforts. This is an exciting opportunity to support and impact the business at a time of rapid growth alongside a fun, collaborative team based all around the world.

Responsible for five core disciplines:

Go-to-market strategy
Personas and buyer insights
Messaging and content origination
Bringing product offerings to market
Sales knowledge transfer

The above applies to both sides of AltoVita’s marketplaces: Demand & supply

Responsibilities

Develop AltoVita’s full-funnel product messaging and content to drive industry awareness and product adoption
Develop and measure engaging and educational product marketing campaigns (email, social, paid)
Responsible for AltoVita’s inbound lead generation
Be well versed and articulate in AltoVita product features, launches, and overall product offerings
Gain a deep understanding of AltoVita’s target audience in order to guide the product team to market and support the growth of client acquisition, retention, cross-sell, and up-sell
Conduct thorough research on competitors’ product offering and perform market research to continuously improve and finetune AltoVita’s product offering
Meticulously build up AltoVita’s product content library, including written content, video, case studies, FAQ, etc
Articulate product features, values, and benefits in materials including FAQ, press releases, award submissions, and RFPs
Coordinate the creation of product-led video content
Develop and grow technical product marketing strategies and infrastructure that support AltoVita’s business growth and overall vision
Present reports on product marketing performance
Research and identify technologies to improve the company’s product marketing stack
Develop, optimise, and be responsible for AltoVita’s product marketing KPIs
Proactively research and stay current with industry trends (ESG, technology, etc)

Skills

2+ years experience as a Product Marketing Manager
MA in Marketing, Computer Science, or similar relevant field
Previous experience in travel / hospitality distribution tech a plus
Hands-on experience with complex project management software a plus
Understanding of how to translate client and consumer problems into a marketable solution
Proactive problem solver and critical thinker with strategic marketing and product articulation skills
Self-starter with the ability to thrive in a fast-moving startup and remote environment
Ambitious; detail-oriented
Excellent organisational and time-management skills
Outstanding written and verbal communication, and interpersonal skills

Must be located in Western European or Eastern US time zone.

Able to work remotely.

English language required.