Present the KINEXON product externally and highlight the significant added value for our customers
Identify market potential and conduct customer segment analysis and competitive analysis to position our product in the best possible way
Take over responsibility for the appropriate marketing mix to promote our product and define customer channels and relationships, among others
Structure the product launch plan in collaboration with all relevant teams
Create effective customer-facing marketing materials such as videos, podcasts, presentations and business scenarios to engage and educate our customers
Identify upcoming trends and develop strategies to increase growth opportunities for the product
Analyze product reviews and enhancement suggestions from customers and derive appropriate actions
Be responsibile for internal (e.g. teams) and external (e.g. customers, partners) communication and training on new features, product updates and roadmaps
YOUR QUALIFICATIONS
3-4 years of professional experience in the field of product marketing or comparable areas of responsibility
Degree in economics, business administration or marketing
Technical background in positioning technologies desirable