Product Marketing Manager (Lifecycle Marketing)

The Opportunity:

We are looking for an energetic marketer to be part of the growing product marketing team at one of North America’s fastest-growing tech firms. This is a fun, collaborative, and dynamic role where you will work with great minds, a variety of personalities and skill sets, and learn a lot about tech and marketing. This position can be worked out of our Fredericton, Saint John or Halifax offices.

Responsibilities:

The right candidate will be a pivotal part of our focus in building customer cross-sell, upsell, and retention campaigns. You will work with Sales, Customer Service and your Product Marketing team mates to help define strategy, forecast opportunities and build corresponding plans to address market needs, and help execute programs
Understand the prospect opportunities and existing customer gaps in product while addressing them with plans to help improve the customer journey and increase engagement with product
Work with sales to create programs that help educate and convert users to expanding their use of Introhive within their organization
Develop a strong understanding of the product, roadmap, competitors and the overall landscape to help inform the direction of marketing campaigns
Forecast and act on revenue opportunities in your functional area and build the necessary tracking to report on it quarterly
Work with product to build an early adopters program that generates key insights and feedback related to new products to help guide the roadmap
Develop marketing campaigns and sales enablement to educate, drive pipeline and close deals
Work with your Product Marketing team to build a clear outline of the end to end customer journey, identifying key milestones and targets for customer experience.
Build communication programs, events, and content that share product development and critical news (ie: external and internal newsletters, draft social media content, etc)
Help build our reputation as the best in category SaaS software company through advocacy, building your personal brand outside in the space, and contributing to thought leadership.

Qualifications:

Ability to think creatively to execute on unique campaigns both within and outside of the product standard marketing opportunities
Strong communication and relationship-building skills, and ability to represent the voice of the customer
Enthusiasm for data-driven decisions and analysis, to deliver in a high-growth environment
Willingness to create content for product marketing efforts (draft blog posts, plan and execute joint webinars, manage sponsorships and in-person events (when available), create product content, social, blogs, etc)
Experience in strategic planning and implementation of marketing campaigns
Influence the overall sales pipeline; assist in the management of the product marketing calendar
Strong skills in prioritization based on company values and revenue-generating initiatives
Work with Senior Managers and Directors on developing and executing the tech stack for the team (eg: Pendo, Mixpanel, Salesforce, Videoask, etc)

Required Qualifications:

2-3 years of marketing experience, preferably in a product focused organization (a keen understanding of how a marketing team works together and collaborates is a must for this role)
Experience working with SaaS/ with a technology firm would be considered a very strong asset
Strong organization, writing, and storytelling skills
Able to translate complex concepts into easy to understand content and campaigns
Experience working with customers in a SaaS environment
Strong business acumen and ability to develop customer-centric value propositions
Excel at communicating with the team remotely (G-Suite, Slack, Asana, Zoom, email, etc)
Agile, humble, trustworthy, and a team player - leave the drama at the door

Introhive

Introhive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management.

Founded in 2012, Introhive is the fastest growing B2B sales intelligence and data quality management solution and is the proud recipient of the 2019 and 2020 Deloitte Technology Fast 50™ Award. Introhive has quickly grown to 300+ employees with 10 global office locations, supporting customers in the United Kingdom, Middle East, Asia, United States and Canada.

Introhive’s platform includes a suite of AI-powered solutions that:

increase employee productivity
accelerate revenue intelligence
dynamically map relationships in CRM
and automate data enrichment

Leading brands in Technology, Commercial Real Estate, Financial Services, Accounting, Legal and Consulting trust Introhive for sales enablement and relationship intelligence.

Our Canadian workspaces boast beautiful and conveniently located offices. We also offer an RRSP matching plan, health, and dental benefits as well as educational opportunities. Most offices are also pet friendly!