Product Marketing Manager - Law Firm Solutions

RelativityChicago, Illinois6M ago

The Product Marketing Manager – Law Firm Solutions defines and leads ongoing go-to-market activities, delivers high quality product release materials, creates sales enablement collateral and engages with industry analysts for solutions specific to our Law Firm customers. This position serves as a subject matter expert on customers and the company’s product suite.

Role Responsibilities

  • Work closely with marketing and product management teams to position Law Firm solutions for target audiences.
  • Take complex technological concepts and translate them into messages that clearly and concisely communicate the value of the Relativity’s products and differentiate them from others in the marketplace.
  • Plan specific activities that support product go-to-market strategies and oversee their cross-functional implementation.
  • Collect and synthesize data from the market, customers and customer-facing internal teams to refine messaging, marketing campaigns and deliverables.
  • Create and maintain current sales support materials, including demonstration materials, presentations, product screen shots, FAQs, talking points and product web pages.
  • Maintain a current knowledge of the company’s customer base, how they buy and use products and how the company contributes to their businesses.
  • Act as a subject matter expert for the company’s products and provide marketing support to customers and internal teams.
  • Exercise sound judgment and make independent decisions.
  • Partner with Law Firm Marketing specialist to align campaign initiatives to product roadmap 
  • Demonstrate consistent commitment to core company values.
  • Partner with Law Firm Marketing specialist to align campaign initiatives to product roadmap

Preferred Qualifications

  • 5 years of experience
  • Demonstrated experience independently building go-to-market strategies for a SaaS solution
  • High level of comfort working collaboratively and partnering with teams across departments to accomplish objectives.
  • Ability to manage multiple projects simultaneously and prioritize based on company and team objectives.
  • Familiar with sales enablement/learning management systems, ie. Highspot
  • Ability to work effectively under pressure, drive projects to completion and meet deadlines.
  • Flexibility and the ability to adapt quickly to shifting company or team goals.
  • Strong business and marketing acumen, including problem-solving and critical thinking.

Minimum Qualifications

  • RCA Certification required
  • 5+ years of product marketing experience for a SaaS solution
  • Demonstrated ability to simplify complex technology concepts and data sets
  • Interest in developing deep product knowledge
  • Strong understanding of key marketing concepts

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