Product Marketing Manager, Industry Verticals

The future, as we see it, has millions of devices connected to the internet — everything from citywide bike sharing systems to smarter heart monitors to internet-connected eggs to catch sea turtle poachers. Hologram is here to connect anything to the internet — via our global cellular platform and network available in over 200 countries and territories. The future is connected, and we are connecting it.

We are looking for a Product Marketer who is ready to come in and execute with a general manager’s mindset for their area of focus. Successful Product Marketers at Hologram are inherently curious, with strong customer empathy, creative problem-solving ability, research, synthesis, and analytical skills. They understand the needs and goals of the overall business and how their work drives growth for the company. They are constantly identifying new opportunities, uncovering unforeseen gaps, and proposing innovative solutions. 

About This Role

As Product Marketing Manager, you'll be responsible for the go-to-market success of our products and services and our top priority industries. We will look to you for strategic planning and recommendations, messaging and content creation for Marketing and Sales, and market and competitive expertise. This role reports to the Senior Director of Product Marketing and will work closely with the marketing team as well as coordinate with colleagues from the product, sales, and customer success teams.

What you'll do:

• Assist with the go-to-market strategy on the Product Marketing team for our top industries
• Represent the voice of the buyer:
• Through research and observation - assist in develop and articulate the changing definition of our buyer and ideal customer profile (ICP)
• Understand segmentation and the buying journey
• Lead the organization as the subject matter expert for our target industries and create plans and messaging that will create the biggest impact in the market
• Contribute to pricing and packaging recommendations
• Bring the product to life in our industry messaging
• Translate our product positioning into impactful messaging for our target industries to be used in marketing campaigns and by the Revenue org teams
• Using your knowledge of our target industries, define key storylines and themes that the GTM teams should prioritize
• Showcase our competitive differentiators in actionable insights and positioning
• Build and contribute to Playbooks for Sales and Customer Success
• Partner with teams across the organization
• You will represent our key industries, and Product Marketing, in cross-functional teams across the company
• Develop strong partnerships and feedback loops
• Present strategic recommendations to the executive team
• Lead from the front
• Identify key strategic moves for the organization
• Uncover new opportunities and risks and incorporate them into your strategic plan

Helpful skills and experience:

• Minimum of 5 years professional experience, and at least 2 years of PMM experience in B2B SaaS Product Marketing/ Product Management
• Experience working on a launch for new products and features 
• Field enablement and working directly with Sales/ CS teams
• Partnership with Product Management - or working in close proximity
• Competitive Intelligence and/ or market research
• Experience in growth mode start ups/ post seed stage companies

About Product Marketing at Hologram

The Hologram Product Marketing team is part of the greater Marketing Team and plays a key role within the Revenue Department. Product Marketing at Hologram is responsible for driving go-to-market strategy, working closely with our colleagues in Product and Design to bring new products and features to market, creating the content and messaging that brings the value of our brand to life, and making the organization smarter with deep intelligence and research on the market, the competition, and our buyer. 

How we work at Hologram

Hologram is a fun, upbeat, and remote-first team united by our core values of ownership, transparency, and mindfulness. We trust you to do what’s best for our product, customers, and team members and empower you to make the right calls without heavy bureaucracy.

As part of our team, you'll receive:

• Competitive, transparent pay and equity. The salary range for this role is $139,997 - $178,885 for an average cost of living city. (For candidates in the highest cost-of-living cities like San Francisco and New York, compensation rises to better meet your costs.)
• Unlimited paid time off and flexible scheduling
• 100% coverage of your medical, dental, vision, life, and disability benefits (and 80% for your family members!)
• 14 weeks of family leave
• Unlimited books, e-books, and audiobooks for continuous learning
• Generous home office setup stipend

We pride ourselves on celebrating everyone — Hologram is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive.

Together we’re building something great: a way to help everyone – and everything – stay online and connected.

What to expect in the interview process:

• Recruiter Phone Screen
• Video interview with the Hiring Manager, Sr. Director of Product Marketing
• Take home exercise + 45 minute video presentation with VP of Marketing + Hiring Manager
• Video interview with the Product team
• Video interview with Sales/Customer Success team
• Final interview with the CEO