We are looking for a Product Marketing Manager to drive go-to-market initiatives for our products. This Product Marketing Manager will support Product Managers throughout the entire product development cycle, achieving the team’s marketing goals and accelerate the growth for our new product launches. This person will also focus on developing and optimizing marketing initiatives across channels to drive product adoption.
The Product Marketing Manager, Go-To-Market, is a high-impact and high-visibility role within the organization and will report to the Head of Product Marketing. The person filling this role will work across owned, earned, paid marketing channels, and partner with teams (Product, Content, Design, Growth, and more) to launch go-to-market strategies.
Responsibilities:
- Launch products or services by leveraging various marketing channels as well as track and optimize tactics to accomplish business goals
- Lead the go-to-market plan, ensuring all customer-facing teams are on-message
- Develop product positioning, value propositions, and important messaging to be used in product development and marketing campaigns
- Deeply understand target segments, their needs, and how products will meet those needs
- Understand the landscape, industry, pain points, and ongoing differentiation for target audiences to inform the product roadmap and marketing strategy
Requirements:
- Undergraduate degree; a technical undergraduate degree is a plus
- 3+ years of product marketing, preferably at a B2B company
- Deep understanding of SaaS software. Experience with CPAAS, or developer-focused products is a plus
- Possess exceptional ability to work cross-functionally, with marketing, growth, sales, product, and executive leadership