A market leader in credit intelligence, Reorg brings together journalists, financial analysts, legal analysts, technologists, and data scientists to collect and synthesize highly complex information into actionable intelligence.
Since 2013, tens of thousands of professionals across hedge funds, investment banks, management consulting, and law firm verticals have come to rely on Reorg to make better, faster, and more confident decisions in pace with the fast-moving credit markets.
Working at Reorg
Consistent with our growth, Reorg hires innovators and trailblazers across the globe to drive our business and our incredible corporate culture alike. Our core values – Action Oriented, Customer First Mindset, Effective Team Players, and Driven to Excel – define an organizational ethos that’s as high-performing as it is human. Among other perks, Reorg employees enjoy competitive health benefits, matched 401k and pension plans, PTO and Summer Fridays generous parental leave, gym subsidies, educational reimbursements for career development, recognition programs, pet-friendly offices, and much more.
The Role
Reorg is looking for a Product Marketing Manager to develop and manage our global product marketing plan.
You will become an expert on our target segments, personas and use cases for Reorg, and build a program to enable Reorg to hit customer and revenue growth targets for each product line. You will plan and produce exceptional product and packaged solution collateral and tools to build awareness, generate demand and engage users.
Reporting to the Global Head of Marketing, as the specialist product champion within the marketing team, you will expand our customer base and increase active user engagement through creative and impactful campaigns and communications.
Responsibilities
- Product marketing strategy per segment, including relevant market and competitive research
- Develop a clear and deep understanding of target segments, personas and use cases
- Articulate each persona and develop internal sales materials and tools relevant to segments and personas
- Create external prospect and client tools for awareness, trials, adoption, engagement and advocacy
- Own the product marketing toolkit for all launches and releases
- Product marketing plan and calendar with monthly campaigns per segment (including social, PR, email, advertising)
- Manage and develop Americas partnerships to expand awareness and engagement
- Work within the global marketing team on shared programs including running webinars
Requirements
- Proven experience in product marketing over several years, and marketing experience in more than one B2B business
- Degree in Marketing, Business Management, or other relevant subject
- Proven results in product / solution growth and engagement, ideally with international background
- Financial, legal, tech or media industry experience desirable
- Experience with CRM (Salesforce preferred), marketing automation tools (Pardot preferred), website publishing (WordPress preferred), event management platforms (Zoom, Cvent preferred), in-app messaging tools (Pendo preferred)
Reorg Values
- Action Oriented: Take responsibility, don’t wait to be asked, work at pace, help others, deliver on promises
- Customer First Mindset: Tailor approach to prospects / customers by segment, persona and workflow
- Effective Team Player: Within Marketing / with other teams, build relationships with integrity, offer marketing expertise, think bigger, hold others accountable
- Drive to Excel: Always look to challenge the status quo; experiment and try new things; use data to make decisions; improve client experience and business overall.
Reorg provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Reorg complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.