Product Marketing Manager

Remote Florida City, FL

We are looking for a productive, creative, and highly motivated Product Marketing Manager to join our product marketing team. This person’s mission will be to develop a deep understanding of our products, the markets we serve, and help us to communicate the value those products bring to our buyers and internal stakeholders.

Scope of the Role:

  • Direct Reports: This is an individual contributor role with no direct reports

Key Responsibilities

  • Plan and deliver innovative product go-to-market (GTM) plans that align with our product roadmaps, regulatory changes, and market tends.
  • Coordinate cross-functionally to ensure execution of product GTM plans are aligned with marketing and communications activities to meet business objectives in a timely manner.
  • Develop accurate product content and sales enablement material including: white papers, data sheets, playbooks, battlecards, blogs, case studies, etc. that are well-timed to impact key audiences in meaningful ways. 
  • Distill complex information into compelling content aimed at target audiences. 
  • Partner with global cross-functional teams including: product management, marketing, sales enablement, and sales teams.
  • Stay apprised of competitive activity and operationalize competitive intel for sales optimization.
  • Be the expert on our buyer personas understanding what drives their decisions, how to reach them, and gather deep customer insights.
  • Other activities required.

Experience, Education, and Certifications:

  • Minimum 3-5+ years high-tech software product marketing (or related) experience with emphasis on developing and executing strong go-to-market strategies that are aligned with roadmaps.
  • Persuasive writing skills (relevant writing samples required).
  • Bachelor’s degree in marketing, communications, or related area experience.

Additional Requirements:

  • Candidates must be located in EST/EDT.  
  • Must be proactive, self-motivated, and able to handle competing priorities while managing multiple projects.
  • Demonstrate excellent teamwork, communication, and storytelling skills.
  • Strong project management skills, well organized, and pays attention to detail.
  • Some travel may be required.

Subscribe to Job Alerts

Create Your Own Job Board WithJob Board Software by Job Board Fire