We are looking for a productive, creative, and highly motivated Product Marketing Manager to join our product marketing team. This person’s mission will be to develop a deep understanding of our products, the markets we serve, and help us to communicate the value those products bring to our buyers and internal stakeholders.
Scope of the Role:
- Direct Reports: This is an individual contributor role with no direct reports
Key Responsibilities
- Plan and deliver innovative product go-to-market (GTM) plans that align with our product roadmaps, regulatory changes, and market tends.
- Coordinate cross-functionally to ensure execution of product GTM plans are aligned with marketing and communications activities to meet business objectives in a timely manner.
- Develop accurate product content and sales enablement material including: white papers, data sheets, playbooks, battlecards, blogs, case studies, etc. that are well-timed to impact key audiences in meaningful ways.
- Distill complex information into compelling content aimed at target audiences.
- Partner with global cross-functional teams including: product management, marketing, sales enablement, and sales teams.
- Stay apprised of competitive activity and operationalize competitive intel for sales optimization.
- Be the expert on our buyer personas understanding what drives their decisions, how to reach them, and gather deep customer insights.
- Other activities required.
Experience, Education, and Certifications:
- Minimum 3-5+ years high-tech software product marketing (or related) experience with emphasis on developing and executing strong go-to-market strategies that are aligned with roadmaps.
- Persuasive writing skills (relevant writing samples required).
- Bachelor’s degree in marketing, communications, or related area experience.
Additional Requirements:
- Candidates must be located in EST/EDT.
- Must be proactive, self-motivated, and able to handle competing priorities while managing multiple projects.
- Demonstrate excellent teamwork, communication, and storytelling skills.
- Strong project management skills, well organized, and pays attention to detail.
- Some travel may be required.