Product Marketing Manager

We’re looking for Product Marketing Manager to own the go-to-market deliverables for one of our core product lines across self-serve and enterprise businesses. You’ll be working with product management, sales, marketing, and customer-facing teams to drive alignment on go-to-market tactics across this product portfolio. You’ll be responsible for the creation, implementation, and management of positioning, messaging, and content, including developing sales tools to support the selling process. This role reports to the Senior Director, Product Marketing and is based in Hootsuite’s Vancouver office (post COVID19) or remotely across Canada or the US (in accordance with Hootsuite's local employment entities). 

WHAT YOU’LL DO:

• Analyze and share market trends to position and identify newly required capabilities
• Develop a marketing plan that drives market interest and generates demand through integrated global campaigns
• Create compelling sales and customer-facing collateral
• Conduct competitive analysis, and gather market insights 
• Drive go-to-market tactics, and be the leader for new product or feature launches
• Develop a comprehensive marketing plan aligned with overall growth and revenue goals of the business
• Drive product growth and adoption by setting goals and partnering closely with various activation channels
• Work with product and customer success teams to gather feedback from alpha and beta customers
• Collaborate regularly with product management and provide market or internal input on feature and functionality requirements

WHAT YOU’LL NEED:

• Bachelor’s degree required 
• Intermediate-Senior level of experience in marketing or product marketing, preferably in the B2B SaaS space
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.