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Product Marketing Manager

Remote
Melbourne, Victoria, Australia +7

Flexible work: Remote within Australia & NZ timezones or Melbourne CBD office. Venture backed software startup, cutting edge technology, global customer base


Full-time team member, working closely with the Growth Marketing Lead, reporting to the CEO.


Operata is building the world’s first experience monitoring and assurance platform for cloud contact centers.


Our mission is to make ‘people experience’ the measure of communications quality - It's about better connection.


We are a fast growing SaaS company backed by leading investors: TidalBlack Nova and Flying Fox Ventures.


Our customers include insurers, telcos, banks and technology companies.

We are a remote-first company headquartered in Melbourne, Australia with team members in Australia and New Zealand.

About the role


You are an experienced Product Marketer with a passion for business to business SaaS and its impact. You will be responsible for presenting our products in ways that will strengthen our brand, educate customers and partners, drive lead acquisition and boost sales.


You are a creative, self-motivated and autonomous thinker that loves the challenge of building new categories and positioning products to technical and business audiences that are truly innovative.


You are familiar with various product marketing strategies and techniques, from messaging and positioning to customer discovery, product-led-growth model and pricing and packaging strategies.

This is a unique opportunity to be part of a fast growing, diverse and creative marketing team where you can hone your craft & develop new skills.

How you will make an impact


  • Lead the Product Marketing practice within the Growth team at Operata
  • Study and become an expert in Operata products
  • Articulate key value propositions and translate technical details into benefits for the user
  • Follow and analyze market trends to position products.
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Craft compelling messages across marketing channels (web, landing pages, ad campaigns, collateral).
  • Work with various teams (design, content, acquisition, product, sales) to ideate and implement go-to-market plans
  • Lead and coordinate product launches, release and regular product bulletins.
  • Develop product marketing, messaging and positioning for core assets, growth programs and experiments.
  • Support lead development, activation and retention by owning product marketing via email, in-product and supporting content.
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
  • Develop sales enablement and partner enablement assets as part of the go-to-market.


Requirements


  • Proven experience as a Product Marketing Manager in business to business SaaS.
  • Background in design and copywriting is a plus
  • Experience in market analysis and segmentation
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Excellent communication skills, keen eye for detail, creativity
  • Bachelor or Masters level university qualifications in Marketing, Business or a similar equivalent background.
  • 3-5 years experience in a tech company (preferably SaaS, enterprise SaaS) in product marketing.
  • Data-driven, analytical thinker who can quickly adapt to changing circumstances.
  • A flexible approach and willingness to dive into marketing solutions across the business as needed.
  • Experience in platform partner Go-To-Markets an advantage.
  • Experience using Marketing platforms knowledge of Hubspot an advantage.
  • Promote openness, diversity of opinions and inclusive discussions at all times to evaluate a wide variety of ideas and perspectives in solving challenging problems.
  • Communicate effectively with stakeholders ranging from founders and executives across the breadth and depth of the business.
  • You communicate effectively with stakeholders ranging from founders and executives to junior engineers across the breadth and depth of the business.
  • You exemplify high accountability, integrity, and resilience to maintain focus on both big-picture goals and milestones to get there.

Benefits


A great culture to bring out your best

For us, better connection is something we live - with our people, customers, partners and our team, it’s reflected in our 8 core values:

  • Execute the why. Grow with purpose.
  • Play the long game. Build respect, value relationships.
  • Progress over perfection. Act and iterate.
  • Be fearless. Be empowered to innovate without fear.
  • We’re customers too. We solve the problems we have.
  • Impress yourself. Do it because you think it is valuable.
  • Leave it better than we found it. Use our knowledge to do some good.
  • Be thoughtful. Think first, empathise, consider our impact.

Read more about our culture and values.

Perks you'll love


Here at Operata we pride ourselves on harbouring a flexible and inclusive working environment, with all the perks that make working at Operata great:

  • Flexible working arrangements, so you can to do your best work in a way that works for you.
  • Distributed working allowance, including workspace improvements and high-speed internet.
  • Family Flexibility & Parental Leave, with up to twelve weeks paid maternity leave in addition to the PPLS.
  • Career Development, including a training budget and time-off to hone your learning.
  • We believe in being a Carbon Positive Employer and offsetting our CO2 emissions.
  • Wellness programs to keep you fit in body and mind whilst working remotely.
  • We offer the latest hardware and the best tools-of-the-trade to do your job well.
  • Culture committee to drive culture initiatives
  • Heaps of SWAG!

Read more about the benefits of working at Operata here.

Operata is an equal opportunity employer and makes employment decisions on the basis of merit. Operata prohibits discrimination based on race, colour, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.



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