Product Marketing Manager

Recruitee Amsterdam, North Holland, Netherlands

Your mission

As a Product Marketing Manager, you will have a crucial role in the Product Marketing team - the cornerstone of the organization. You’ll report to the Head of Product Marketing working cross-functionally with multiple internal teams to drive revenue and increase brand awareness. We’re looking for a candidate with the ability to both work collaboratively with multiple stakeholders as well as independently to drive product launches and other projects.


About the team

The marketing team's mission is to build the Recruitee brand (= telling the story) & to drive revenue (= generating demand). The team consists of 20+ people divided into different subteams — Growth Marketing, Product Marketing, Creative, Brand Marketing, Content Marketing, and SEO. You’ll work in the Product Marketing team, made up of Product Marketing (one Product Marketing Manager - soon to be a Senior Product Marketing Manager), Partner Marketing, Customer Marketing, Product Education, and Localization - a fully cross-functional team responsible for creating the story that resonates externally and driving revenue through customer journey optimization centralized around the product.


Your 12-month journey

The first couple of months are all about you learning, observing & analyzing. Most importantly, understanding the Recruitee landscape of people, market, customers, and product. You’ll work on your first product launches alongside the other PMMs on the team and conduct research on competitors and the market to iterate on enablement pieces such as competitor battle cards.

After six months, you’ll have an understanding of the market, the buying process, and the customer journey. You’ll be able to independently create product enablement material for target markets and give demos of the core benefits including how it helps our customers.

At 12 months you are independently driving product launches, coordinating with multiple stakeholders for necessary materials and tracking success through predetermined metrics. You have a thorough understanding of our value props and messaging and feel comfortable creating your own.


What you’ll do:



  • Build a deep understanding of our customers, vertical markets, and the competition across all focus regions and educate internal teams on such topics.
  • Perform ongoing research on our market, our buyer personas, and our competitors.
  • Create powerful content for product launches and ongoing product education (blogs, emails, etc.).
  • Define clear and compelling customer pain points, value propositions, and competitive differentiation.
  • Increase product usage through campaigns based on data analysis and personas.
  • Work closely with a cross-functional team to develop and execute go-to-market strategies, launch new products and drive ongoing awareness and education.
  • Challenge the status quo to improve processes and outputs.


What you’ll do:



  • Build a deep understanding of our customers, vertical markets, and the competition across all focus regions and educate internal teams on such topics.
  • Perform ongoing research on our market, our buyer personas, and our competitors.
  • Create powerful content for product launches and ongoing product education (blogs, emails, etc.).
  • Define clear and compelling customer pain points, value propositions, and competitive differentiation.
  • Increase product usage through campaigns based on data analysis and personas.
  • Work closely with a cross-functional team to develop and execute go-to-market strategies, launch new products and drive ongoing awareness and education.
  • Challenge the status quo to improve processes and outputs.


What you’ll bring to the team



  • 2-3 years experience in a similar role (product marketing, field marketing, general marketing, or partner marketing).
  • Fluency in English.
  • Exceptional writing -, communication -, and storytelling skills to deliver helpful and interesting content.
  • Analytical skills and a data-driven mindset to monitor our product usage & to create campaigns based on data.
  • Stakeholder management skills to have a successful collaboration with sales, marketing and support.
  • Customer empathy to understand what our customers and the market need.
  • A proactive attitude with an entrepreneurial mindset to build and launch the right product.


Why Recruitee 👇



  • Flexibility to work from home and from our beautiful canal-side office in Amsterdam.
  • €1,500 annual training budget plus internal training.
  • Pension plan, travel reimbursement, and wellness perks.
  • 25 paid holiday days.
  • An inclusive and international work environment with a whole lot of fun thrown in!
  • Annual bonus based on company performance.
  • Apple MacBook alongside a Home Office budget.
  • Impactful role at one of the fastest-growing companies in Europe.
  • We’ll save you the startup pitch of Friday beers and ping-pong visit our Instagram to check us out: https://www.instagram.com/recruitee

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