Product Marketing Manager

As a Product Marketing Manager you will play a pivotal role in developing and supporting mission-critical go-to-market strategies and tactics to grow Amplience’s position as the only headless experience management platform for brands and retailers.

You will operate across the four core pillars of product marketing;

1. Intelligence; understanding the market, our buyers and our competitors through qualitative and quantitative research to aid positioning/messaging, validate market needs and inform demand generation and sales strategies.
2. Positioning; developing buyer personas, crafting and testing positioning, audience, product and feature messaging.
3. Launch; In partnership with product management, you will develop strategies to clearly articulate why customers should choose Amplience. This includes defining metrics of success, launch processes and supporting collateral.
4. Enablement; Engaging storytelling through the creation of elevator pitches and sales decks that resonate. The development of these sales assets and materials help support internal and customer-facing teams to understand who to target, why and how to win by clearly and concisely packaging everything up for sellers, CSMes and buyers to have everything they need to know about our product and approach.

In short, you will draw on your in-depth technical, competitor and product knowledge to create and deliver clear and compelling product collateral and content, in collaboration with a wide array of internal teams here at Amplience. 

These can range from feature & benefit datasheets, product presentations, playbooks, talking points, one-pagers, battle cards, guides, standard demos, video summaries and snippets, webpages, webinars, blog posts, FAQs, RFI/RFP templates, and price/ROI calculators.

You will be comfortable operating across the entire customer journey to support key marketing, sales and company-wide objectives.