About the job
At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!
About the Role
We are looking for an experienced Product Marketing Manager to join the Gold marketing team and help play an important role in bringing our products to life. This is a hands-on role working across several cross-functional teams. You’ll work most closely with Product, Brand and CRM teams to define the product features, map out the messaging and positioning framework, and establish an outreach plan to our target audiences to help acquire, engage and retain new members. You will also collaborate with Business Intelligence, Data Science, Consumer Insights, User Experience and other functions to build a comprehensive, data-driven go-to-market strategy.
This role will report to the Director of Product Marketing.
Responsibilities:
- Strategic GTM Development: Partner with the Product team to become intimately familiar with the Gold development roadmap and translate the technical details and features into consumer-facing benefits for the user. Develop comprehensive GTM plans that support the product development timeframes.
- Product positioning and messaging: Support efforts to formalize the Gold value proposition, gain internal alignment with key stakeholders, and then work to bring that messaging to life across all creative. Continue to test and optimize messaging with consumers.
- Voice of the Customer: Be the expert on the Gold audience. Understand who they are, what they need, what competitive solutions they have available to them and how we fit in, and how to effectively communicate our value propositions directly to them.
- Oversee Creative Asset Development: Initiate creative briefs required to kick-off asset development and create compelling consumer messages across all marketing channels. Partner with Marketing Operations to manage the project through to delivery.
- Consumer Insights: Help to uncover new research needs to better understand our consumers. This includes qualitative and quantitative testing, as well as conducting ongoing A/B tests on product positioning and messaging.
- Performance Management: Be an expert on your product lines performance. Work closely with Business Intelligence to map GTM program success across acquisition, engagement and retention. Leverage those learnings to identify new opportunities to keep members engaged throughout their lifecycle.
Skills & Qualifications:
- 5+ years of progressive product marketing experiences, including demonstrated success positioning & promoting new product & service offerings
- Proven track record of positioning and promoting new product & service offerings
- Experience working on D2C subscription services is a plus
- Customer-centric - With a focus on understanding how to translate consumer insights into tangible actions that can be tested with the consumer
- Results & Detail Oriented - Maintaining a key eye on the overall user experience across various platforms is ideal
- Strong Communicator - Excellent communication skills with the ability to take multiple points of thought and weave them into a story to help create compelling content
- Organized - Able to organize and manage multiple projects at once to help take them across the finish line; staying on top of projects status and proactively reporting out as needed
- Collaborative - Exceptional ability to work cross-functionally with the power to influence across departments
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.