Product Marketing Manager

Remote (United States) Lenexa, KS

Key functional responsibilities include product marketing strategy, marketing mix of tactics, go-to-market strategy, lead generation, and customer marketing programs that will enable the company to surpass growth objectives while positioning TouchNet as the leading payments and credentials technology provider for higher education.

  • Collaborate with product and marketing teams on the go-to-market strategy for product releases in your product portfolio 
  • Utilize market and client knowledge and industry awareness to provide strategic guidance on core messaging and positioning for solutions across our platform 
  • Lead the development of product positioning materials, including product solution sheets, presentations, webinar content, sales enablement materials, email campaigns, and other product marketing content
  • Partner with the product strategy team to develop appropriate product positioning and messaging and successfully launch new product programs that drive adoption, create or maximize cross-sell opportunities, and leverage loyalty to existing products 
  • Clearly define the value proposition and key differentiators of your portfolio of solutions to the market, enabling consistent, comprehensive messaging across all audiences and channels
  • Research and provide market insights and analysis of competitive solutions to assist in decision-making and program prioritization
  • Work across the marketing department to develop lead gen strategies to support new business, expansion sales, and international business

What You’ve Accomplished

  • 7+ years of B2B marketing (preferably SaaS or enterprise software) with a focus on product marketing 
  • Knowledge of the higher education industry, ERPs, or EdTech a plus 
  • Strong communicator; capable of effectively presenting ideas and selling concepts and tactics; excellent writer, proven ability to communicate effectively with executive-levels; ability to quickly understand needs and act on those needs
  • Excellent cross-departmental relationship building (communication, negotiation, influencing, listening).
  • Demonstrated ability to handle pressure, tension, ambiguity, changing priorities, and multiple viewpoints in a manner consistent with the company’s core values
  • Bachelor’s degree required in business, marketing or a related discipline.

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