Product Marketing Manager-B2B SaaS data solutions

Boston, MA +1

Job Overview:

 

High Impact, Hands-on opportunity, reporting into a Director of Marketing at a well-established and growing Global industry leader!

 

The Opportunity:

  • Actively seek understanding of customers’ challenges by communication on an ongoing basis with Sales, Marketing, Product, Customers and immerse yourself in gaining understanding of the industry.
  • Develop scale up strategy for an industry leader incorporating new complementary solutions, post-acquisition of multiple companies. 
  • Plan “Better Together” launch for synergistic product solutions.
  • Collaborate with Product on roadmap positioning.
  • Create content to support Marketing and Sales efforts- collateral, website content, videos, webinars and direct customer outreach.
  • Partner with sales to develop and train on key messaging to highlight benefits and competitive positioning.
  • Implement and Iterate based on data-driven marketing initiative results.

 

Experience/Expertise that you bring to the Marketing team:

  • 4+ years of B2B SaaS product marketing experience
  • Outward in focus-You take time to understand customers and how to solve their problems and then position multiple product solutions to target customer pain points.
  • Ability to swiftly come up to speed on the complexities of an established company post acquisitions, with need to integrate and market complementary product solutions.
  • Experience developing a launch plan for synergistic product solutions 
  • Highly collaborative team player who excels at initiating communication and building relationships with Sales, Marketing, Product, Business and Customer stakeholders.

 

A huge plus:

  • Pragmatic Marketing Certified or similar
  • Experience in the energy industry or interest in learning about the energy industry

 

 


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