Product Marketing Manager at Profitable, Mission-Driven Startup

Remote (United States)

GiveCampus is the world's leading digital fundraising and volunteer management platform for non-profit educational institutions. Trusted by 1,000+ colleges, universities, and K-12 schools, our mission is to help advance the quality, the affordability, and the accessibility of education. GiveCampus received a seed investment from Y Combinator in 2015 and has been profitable and cash flow positive since 2016.

We operate at a meaningful scale, but we’re still small relative to the commercial and social good opportunities in front of us--and a single motivated individual can still have a substantial impact on the trajectory of the company.

Our team of 50+ is located in 18 U.S. states: team members work from home (or anywhere else they like!) and we have a beautiful office in Washington, DC that team members can use whenever they want. We're expanding the team to support our continued growth and we’re looking to hire exceptional, diverse candidates.

We are looking for a dynamic product marketer to drive home the value of our technology to existing and potential customers. As the first product marketing hire, this person will play a fundamental role in shaping how product marketing is done at GiveCampus. You will inspire schools to invest in and fully leverage our fundraising products by partnering closely with Business Development and Product teams to define product value propositions, messaging and positioning, and pricing models, and to educate internal and external audiences on product features and their benefits.

The product marketing manager will define the overall product marketing strategy, develop sales enablement and product-focused content, and drive the awareness required for our sales and marketing engine to boost revenue. This role will report to the Vice President of Marketing and work in close partnership with Product, Partner Success, and Business Development.

As a product marketing manager, you will:

Research and develop key buyer personas for the GiveCampus platform to help the entire go-to-market team better understand the prospect and partner lifecycle
Deeply understand the buyer’s journey and how marketing can use its content and storytelling to help educate prospects and ultimately accelerate deals through the pipeline
Help drive the overall messaging and positioning of GiveCampus across multiple marketing channels
Own competitive analysis and use your knowledge of the competitive landscape to build impactful sales tools
Partner closely with the product team to ensure awareness and alignment of the marketing content and campaign calendar with product roadmap and overall vision
Manage the components of all product launches in collaboration with other cross-functional teams to ensure the successful go to market of new products, features, and/or capabilities
Team with the Partner Success team to understand use cases and highlight partner success across all marketing channels
Create marketing content such as case studies, data sheets, blog posts, webinars, event presentations, and more to drive sales enablement and thought leadership at GiveCampus

You have:

A passion for working at a mission-driven organization to advance the quality, accessibility, and affordability of education
3+ years of working in a product marketing role at a B2B organization
Strong writing skills with experience creating marketing collateral, website copy, sales presentations, and other sales tools to support enablement
A passion for product, data, and communicating more technical ideas in an accessible way
The ability to multitask and prioritize initiatives while managing expectations in a fast-paced — but always fun — environment

If we've piqued your interest, please apply! We’re always looking to hire amazing people, so even if none of our listed positions are connecting with you right now, send us a note anyway; we'd love to hear from you and stay in touch.

At GiveCampus, we value diversity and we pledge to foster an environment of support, inclusivity, and learning, both on the job and throughout the application process. In this spirit, we welcome applications from candidates of all backgrounds, including people of color, persons with disabilities, and the LGBTQ+ community. We recognize that all job seekers may not possess every preferred qualification noted in a job posting, but we strongly encourage you to apply if you meet the majority of the criteria.

GiveCampus is an Equal Opportunity Employer. Applicants and employees are not discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.