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Product Marketing Manager - App and Developer Ecosystem

TLDR; We’re looking for a seasoned Product Marketing Manager that understands the intersection of technology, business, and customer value in SaaS app ecosystems. As the first-ever Product Marketing Manager of our App and Developer Ecosystem, you will form and execute the product marketing strategy for our extended platform, defining the go-to-market strategy of our SDK and integration marketplace, creating a new stream of growth for Unbounce through third-party integration adoption, and a scaling developer community. Working with data and innovative product marketing techniques, you will educate customers, developers and internal teams on the value of the Unbounce platform and SDK. 


What you’ll be doing: 

  • App ecosystem design - Work collaboratively in the development of a platform strategy; working with the product team on end-to-end experience for developers, end-users, and internal customers. Be a driving force in the creation of our integrations ecosystem; designing buyer journeys, user journeys, and developer experiences. 
  • Marketplace launch - Bring to market Unbounce’s first app marketplace that connects customers to more value and identifies the unique value proposition of Unbounce extensions, working closely with Product Management and our Technology Partner Program Manager to create a “business within a business”. 
  • Go-to-market strategy - Define and build a way of bringing an SDK, a marketplace, and new integrations, to market. Identify key growth levers, channels, and execute on cross-channel go-to-market strategy.
  • Developer and customer advocacy - Understand the developer persona and end-user personas inside out, advocating for their needs internally and externally. 
  • Segmentation - Identify strategic use-cases that guide the product roadmap and strategic direction of Unbounce’s ecosystem for SMB marketers. Support in the creation of creating and managing a new developer community. 
  • Strategic growth - Guide the strategic growth of this portfolio; scaling customer adoption of integrations, growing the number of integrations launched on our platform, drive co-marketing efforts and define shared positioning with Technology Partners. Own your book of business by identifying key success metrics and ensuring ongoing measurement. 
  • Storytelling - Create customer-facing positioning and messaging for our app ecosystem and marketplace. Create compelling narratives based on customer insights, competitive navigation and alignment with our overarching go-to-market strategy. 
  • Relationship-building - Build and maintain relationships with internal and external customers and key stakeholders. 
  • Enablement - Create content that helps partners and sales teams establish and drive customer adoption of tools on the Unbounce platform. 



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