Product Marketing Manager
Insight GlobalCanada4 days ago
Insight Global is looking for a self-motivated Product Marketing Manager to join a cloud software company on a permanent basis, located anywhere in Canada. The ideal candidate is self-motivated, a proven leader and excellent presenter, an active listener, agile thinker, dreams in numbers, and thinks about the needs of customers first. In this role, you will be responsible for driving the Canadian “Go to Market” strategy and sales enablement for fundraising and marketing products. The responsibilities include validating, optimizing, and maintaining packaging and pricing decisions for fundraising and marketing products. Leveraging content from HQ, translate the common product positioning framework into actionable plans with measurable results, and quickly acquire a thorough understanding of nonprofit buyers and operational challenges that are local to Canada. Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging, and differentiation. leverage value proposition in localizing content for: product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits.