Product Marketing Manager - Accounting & Accounts Payable

Remote (United States) New York, NY

Rho is on a mission to make finance frictionless for business. Our team and technology power high-performing companies with an end-to-end finance platform that seamlessly enables teams to safely conduct and manage company cash and spending across commercial-grade banking, corporate cards, AP, and more.

 

Headquartered in NYC with a globally-distributed workforce, our team includes alumni from some of the world's leading organizations, including American Express, Apple, Google, LinkedIn, Microsoft, Twitter, and Snap. We count tier-1 VCs like Dragoneer, Inspired Capital, M13, and Torch Capital as investors.

 

About the Role

 

Rho is looking for a passionate Product Marketing Manager to help drive go-to-market strategy for Rho's Accounts Payable and Accounting Automation solutions. Serving as the subject matter expert, you’ll work closely with the Director of Product Marketing to inform our product roadmap and highlight Rho’s unique value to our customers. You’ll help create core positioning for Rho, distilling our benefits into effective materials for our go-to-market teams, such as case studies, videos, and website pages. As an early member of our expanding marketing team, you’ll have a unique opportunity to be a pivotal part of our growth story and help build our function and business. 

 

What you will do

 

  • Craft product positioning, value propositions, product stories, and messaging that resonates with Rho’s target audience.
  • Work closely with Product to identify upcoming releases and create a release roadmap.
  • Develop a launch plan for all new products and features, explaining to both customers and prospects why our new capabilities matter.
  • Guide the production and execution of marketing campaigns, assets, and sales collateral that effectively communicate the value of Rho.
  • Ensure messaging is used appropriately across all internal and external communication channels, including sales, customer success, and marketing teams.
  • Serve as a thought partner to the Product team, delivering market insights, competitive updates, customer feedback, and more to help shape our roadmap.
  • Measure, analyze, and report on key metrics related to product marketing activities.

 

You have

 

  • Curiosity, an eagerness to learn, enthusiasm for problem-solving, and a growth mindset.
  • 2+ years in a B2B product marketing role; finance/fintech/accounting experience preferred. We’ll also consider non-traditional candidates who are eager to transition into marketing and bring a hands-on understanding of finance and accounting.
  • Experience working at a fast-growing tech startup (B2B SaaS/fintech/accounting) or in fast-paced, rapidly-changing environments.
  • Exceptional written skills with an emphasis on storytelling.
  • Strong verbal communication and presentation capability. 
  • The ability to collaborate with and influence multiple stakeholders while maintaining ownership, organization, and timely delivery.
  • A customer mindset and a deep understanding of how B2B products can enhance a customer’s business environment and address their needs.
  • Contagious energy and enthusiasm that elevate our teams and customers.

 

Our people are our most valuable asset, as a Rho'er you will receive a generous compensation and benefits package that reflects the value of your contributions.

 

Diversity and transparency are core values at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities. 

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