We're looking for a talented, hardworking, high-integrity marketing professional who can think strategically and execute with a purpose. The perfect candidate is a self starter, has the ability to work collaboratively and deliver results in a matrixed environment and enjoys interacting cross functionally. Successful candidates will be strong storytellers who have the ability to distill technical platform capabilities and customer momentum into impactful marketing that inspires buyer audiences to take action. They will love crafting positioning and messaging that forms the centerpiece of best-in-class content journeys. They will possess a balanced blend of strategic and analytical thinking, understanding of the fintech space, and marketing acumen that allows them to produce well formed go-to-market plans.
Primary Responsibilities
- Develop a deep understanding of our target markets, including their buyer personas and buying centers, key use cases, and customer needs.
- Work day-to-day with product management and business development leaders becoming the go-to subject matter expert for our evolving products and platform capabilities
- Develop go-to-market strategies that aid the investment direction of our roadmap, and run point on the launch journey for our new products
- Explain the value of our platform in consumable ways to our selling channels via sales playbooks and other enablement materials.
- Work closely with marketing channel owners and the demand generation team on integrated campaigns to drive the growth of our audiences and sales pipeline
- Take a hands-on role authoring marketing collateral such as white papers, tech sheets, solution briefs, videos, webinars, presentations, and sales enablement kits
Requirements
- Minimum 3 - 4 years of experience as a Product Marketing Manager in B2B.
- Understanding of complex technology and ability to message technical products in a meaningful and compelling way.
- Demonstrated experience developing positioning and messaging for products that serve multiple use cases.
- Demonstrated prior experience orchestrating successful product launches.
- Excellent collaboration and communication skills.
- Experience in payments, fintech, or digital banking is a huge plus
Benefits and Perks
- Rich suite of benefit plans; employee premiums paid 100%
- Flexible Time Off
- Paid Medical, Pregnancy, Parental and Family Leaves
- Retirement savings program with Company contribution
- Competitive pay
- Meaningful equity
- Employee Stock Purchase Plan
- Free perks programs that include, financial coaching, and ID theft protection
- Bi-annual โHack Weekโ to support and reward innovation
- Open, transparent culture that includes Town Hall meetings, Lunch-and-Learns and more!
- Access to corporate gym membership rates, other discounts and employee perks
- And for select regions; a monthly stipend to support our hybrid work model, and pet insurance