Product Marketing Manager

Montréal, QC

Context

We are seeking a dynamic Product Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that enhance ATEK's brand visibility, engage customers, and drive sales within our target markets. This role requires a deep understanding of our products, market, and customer needs, as well as the ability to work closely with cross-functional teams to deliver compelling marketing initiatives.


We are NOT looking for Communications Marketing or Marcom

If you relate to the Communications Marketing job description PLEASE DO NOT APPLY.


Responsibilities

Product marketing focuses specifically on the product and its journey through the market. It involves:

  1. Defining the target market and understanding the customer segments for a specific product.
  2. Positioning and messaging that explain why the product is unique and why customers should buy it.
  3. Developing go-to-market strategies to launch and promote the product successfully.
  4. Creating product-specific content like product guides, demos, and use-case scenarios.
  5. Collaborating with product development teams to relay customer feedback and influence product features and enhancements.
  6. Enabling the sales team with product knowledge, competitive differentiation, and tools to help them sell more effectively.


Qualifications

  • Proven expertise in managing the full product marketing lifecycle, consistent with the Product Marketing Alliance’s framework.
  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 5 years of experience Minimum in product marketing, ideally within the technology or healthcare sectors


Screening Question // Deal Breaker

  • Can you reliably commute to the office (Montreal, Canada)? (no remote)
  • Are you willing to undergo a background check ?
  • Do you speak and write French fluently ?
  • Have you completed a Bachelor Degree ?


How to Apply ?

Please submit your resume and a cover letter outlining your qualifications and why you are the best fit for the role at ATEK to our HR department.


We look forward to discovering how your expertise aligns with our goals and how you can contribute to our continued success.


If you find this job interesting, please send us your resume at : [email protected]


Or apply on Indeed : https://ca.indeed.com/job/product-marketing-manager-ad26e670c3e3b6b2

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